{"id":49464,"date":"2015-02-01T23:00:00","date_gmt":"2015-02-01T22:00:00","guid":{"rendered":"http:\/\/smeupnew.it\/magazine\/blog\/campagna-email-marketing\/"},"modified":"2015-02-01T23:00:00","modified_gmt":"2015-02-01T22:00:00","slug":"campagna-email-marketing","status":"publish","type":"post","link":"https:\/\/www.smeup.com\/magazine\/blog\/campagna-email-marketing\/","title":{"rendered":"5 domande da farsi ad ogni campagna email"},"content":{"rendered":"

\"Campagne<\/p>\n

L\u2019email marketing<\/a> \u00e8 ancora lo strumento di marketing<\/strong>\u00a0pi\u00f9 efficace, o almeno cos\u00ec pare dalle statistiche.<\/p>\n

E\u00a0allora come fare a potenziare ogni singola campagna in modo da renderla efficace e garantirsi il massimo ritorno sull\u2019investimento?<\/p>\n

Ci sono tanti modi, ecco alcune domande da farsi allo scopo di scatenare le nostre energie pi\u00f9 professionali o rivolgersi ai pi\u00f9 esperti come i nostri partner di Socialmailer<\/a><\/strong><\/strong><\/span>\u00a0per ottenere consulenza.<\/p>\n

    \n
  1. Abbiamo scelto\u00a0una buona immagine per invitare alla lettura?
    \n<\/strong>E\u2019 dimostrato che i tassi di apertura possono salire di moltissimo con una immagine adeguata, perch\u00e9 il nostro cervello viene attratto dalle immagini e tende a memorizzare il contenuto che vi \u00e8 collegato pi\u00f9 facilmente se l\u2019immagine \u00e8 attrattiva<\/li>\n
  2. Abbiamo scelto un template completamente \u201cresponsive\u201d?<\/strong>
    \nOrmai le email vengono lette per lo pi\u00f9 da dispositivi mobili come telefoni e tablet ed un\u2019email che non si adatta al vostro dispositivo tender\u00e0 a darvi un\u2019idea di scarsa professionalit\u00e0 di chi la invia<\/li>\n
  3. Abbiamo incluso una \u201ccall to action\u201d nell\u2019email?<\/strong>
    \nCio\u00e8 abbiamo invitato i nostri lettori a fare qualcosa per ottenere dei vantaggi? La circolazione delle notizie e delle conoscenze \u00e8 ormai talmente veloce che difficilmente riusciremo a scrivere qualcosa di totalmente nuovo o sconosciuto e perci\u00f2 \u00e8 bene offrire vantaggi in termini di promozioni, ulteriori informazioni di maggiore dettaglio, contatti gratuiti con esperti, ecc<\/li>\n
  4. Abbiamo fatto proof-reading dell\u2019email?<\/strong>
    \nVietato inserire errori di ortografia e di punteggiatura, nessuno vi leggerebbe pi\u00f9\u2026<\/li>\n
  5. Abbiamo scelto una \u201ckiller subject line\u201d?<\/strong>
    \nCio\u00e8 la nostra email deve avere un titolo a prova di lettore pigro, tutti devono rimanere quasi sbalorditi dalla rilevanza e dall\u2019importanza del contenuto menzionato nel titolo\u2026 e visto che non \u00e8 facile proveremo anche ad insegnare questo\u2026<\/li>\n<\/ol>\n

    In altri termini la realizzazione professionale di campagne di email marketing<\/strong> richiede parecchia attenzione e competenza.<\/p>\n

    Con gli speciali di Sme.UP e con l\u2019utilizzo di strumenti professionali come Socialmailer<\/a><\/strong><\/span><\/span>\u00a0sar\u00e0 possibile per ciascuna azienda ottenere visibilit\u00e0 da leader presso le audience di clienti e prospect.<\/p>\n","protected":false},"excerpt":{"rendered":"

    L\u2019email marketing \u00e8 ancora lo strumento di marketing pi\u00f9 efficace, o almeno cos\u00ec pare dalle statistiche.\u00a0E allora come fare a potenziare ogni singola campagna in modo da renderla efficace e garantirsi il massimo ritorno sull\u2019investimento?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[3781,3783,3784,3786,3787,3788,3789,3790],"class_list":["post-49464","post","type-post","status-publish","format-standard","hentry","category-news-da-smeup","tag-audience","tag-campagna-marketing","tag-email-marketing","tag-oggetto","tag-proof-reading","tag-responsive","tag-subject-line","tag-template"],"acf":[],"yoast_head":"\n5 domande da farsi ad ogni campagna di email marketing<\/title>\n<meta name=\"description\" content=\"Campagna email marketing: immagine che invita alla lettura, template 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