{"id":49553,"date":"2017-09-26T06:00:24","date_gmt":"2017-09-26T04:00:24","guid":{"rendered":"http:\/\/smeupnew.it\/magazine\/blog\/shopping-intelligente\/"},"modified":"2017-09-26T06:00:24","modified_gmt":"2017-09-26T04:00:24","slug":"shopping-intelligente","status":"publish","type":"post","link":"https:\/\/www.smeup.com\/magazine\/blog\/shopping-intelligente\/","title":{"rendered":"Lo shopping intelligente con un software in Cloud"},"content":{"rendered":"<h5>Shopping intelligente o shopping di nicchia?<\/h5>\n<p>In futuro (&#8230;vicino o lontano? &#8230;il tempo ce lo dir\u00e0&#8230;) avremo due tipologie di Shopping decisamente differenti fra loro:<\/p>\n<ul>\n<li>lo Shopping intelligente di prodotti di uso quotidiano<\/li>\n<li>lo Shopping di prodotti esclusivi, alla moda, \u201cspeciali\u201d<\/li>\n<\/ul>\n<p>Entriamo nel dettaglio&#8230;<\/p>\n<h5>Shopping intelligente di prodotti di uso quotidiano<\/h5>\n<p>Cosa si intende per \u201cShopping intelligente di prodotti di uso quotidiano\u201d? Parliamo dell&#8217;acquisto di beni alimentari, prodotti per l&#8217;igiene personale e cos\u00ec via \u2013 in pratica, commodities. In futuro non sar\u00f2 direttamente io Consumatore a fare Shopping di questi prodotti, ma se ne occuper\u00e0 invece un <strong>software<\/strong>, presumibilmente <strong>disponibile in Cloud<\/strong> (\u2026oggi quando si parla di tecnologia avanzata, \u00e8 sempre nella &#8220;nuvola&#8221;\u2026), che con regolarit\u00e0 avr\u00e0 il compito di:<\/p>\n<ul>\n<li>preparare una lista dei prodotti necessari<\/li>\n<li>valutare le migliori opportunit\u00e0 di acquisto offerte dai Retailer (valutando prezzi, promozioni, tempi di consegna, \u2026)<\/li>\n<li>effettuare gli ordini online<\/li>\n<\/ul>\n<p>La merce ordinata verr\u00e0 consegnata a casa il giorno dopo (\u2026o anche prima\u2026).<\/p>\n<p>Questo<strong> Shopping intelligente e \u201cautomatizzato\u201d<\/strong> risulter\u00e0 particolarmente efficace ed efficiente perch\u00e9 il mio software in Cloud sapr\u00e0 tutto su di me, sui miei desideri e soprattutto sulle mie abitudini. Conoscer\u00e0 la storia dei miei acquisti (\u2026sono iscritto a numerosi programmi fedelt\u00e0\u2026), i miei bisogni dietetici (&#8230;anche la mia cartella clinica sar\u00e0 in Cloud\u2026), ma anche la mia situazione finanziaria (&#8230;uso quotidianamente l&#8217;Home-banking\u2026), quando sar\u00f2 in vacanza (\u2026lo dice il mio calendario elettronico\u2026) o quando organizzer\u00f2 una cena con i miei amici (\u2026di nuovo, \u00e8 sufficiente consultare il mio calendario elettronico\u2026).<\/p>\n<p>Il software intelligente potrebbe essere reso disponibile dai principali Retailer come servizio gratuito legato alla <strong>carta fedelt\u00e0<\/strong>. O magari sar\u00e0 incluso nel mio account Apple \u2013 dopo tutto \u201cl\u2019azienda della mela\u201d ha gi\u00e0 il mio numero di carta di credito nei propri sistemi \u2013 inoltre il mio iPhone sa tutto su di me.\u00a0Oppure, ancora, sar\u00e0 un add-on di Gmail \u2013 in effetti tutte le mie email passano attraverso Google \u2013 ed anche il mio smartphone Android (\u2026possiedo due smartphone\u2026) sa tutto di me.<\/p>\n<h5>Shopping di prodotti esclusivi, alla moda, \u201cspeciali\u201d<\/h5>\n<p>Cambiamo ora approccio e pensiamo allo Shopping come forma di piacere: io, il Consumatore, mi recher\u00f2 intenzionalmente in negozio per godere di una fantastica esperienza di Shopping \u2013 nessun software intelligente sar\u00e0 coinvolto, fortunatamente\u2026 La parola chiave in questo caso \u00e8 \u201cesclusivit\u00e0\u201d: acquister\u00f2 articoli particolari, che (\u2026auspicabilmente\u2026) susciteranno l\u2019invidia dei miei amici. Sono prodotti \u201cstatus-symbol\u201d che sar\u00f2 fiero di possedere e di cui forse mi vanter\u00f2.\u00a0Probabilmente non saranno economici, ma acquistarli sar\u00e0 sicuramente gratificante \u2013 ci\u00f2 che pagher\u00f2 giustifica tanto l\u2019esclusivit\u00e0 del prodotto, quanto la fantastica \u201cShopping-experience\u201d.[vc_row][vc_column el_class=&#8221;blog-author&#8221;][distance][vc_separator el_width=&#8221;50&#8243;][vc_row_inner][vc_column_inner el_class=&#8221;blog-author-img&#8221; width=&#8221;1\/12&#8243;][vc_single_image image=&#8221;16410&#8243; img_size=&#8221;60&#215;60&#8243;][\/vc_column_inner][vc_column_inner el_class=&#8221;blog-author-txt&#8221; width=&#8221;5\/6&#8243;][vc_column_text]<strong>Ilaria Prosperi<br \/>\n<\/strong><em>Specialista Retail-Negoziando &#8211; Gruppo Sme.UP<br \/>\n<\/em><a href=\"https:\/\/it.linkedin.com\/in\/ilaria-prosperi-43278259\">My LinkedIn Profile<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shopping intelligente o shopping di nicchia? In futuro (&#8230;vicino o lontano? &#8230;il tempo ce lo dir\u00e0&#8230;) avremo due tipologie di Shopping decisamente differenti fra loro: lo Shopping intelligente di prodotti di uso quotidiano e lo Shopping di prodotti esclusivi, alla moda, \u201cspeciali\u201d. Scoprili.<\/p>\n","protected":false},"author":1,"featured_media":49358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[4011,4012,4013,4014,4015,4016],"class_list":["post-49553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-da-smeup","tag-carta-fedelta","tag-home-banking","tag-retailer","tag-shopping-intelligente","tag-shopping-online","tag-software-in-cloud"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lo shopping intelligente del futuro con un software in Cloud<\/title>\n<meta name=\"description\" content=\"In futuro faremo uno shopping intelligente: un software in Cloud conoscer\u00e0 i nostri gusti, i nostri impegni e le nostre abitudini acquister\u00e0 per noi.\" \/>\n<meta name=\"robots\" content=\"index, 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