{"id":49758,"date":"2018-04-05T06:00:37","date_gmt":"2018-04-05T04:00:37","guid":{"rendered":"http:\/\/smeupnew.it\/magazine\/blog\/supply-chain-competitivita\/"},"modified":"2021-04-09T14:24:07","modified_gmt":"2021-04-09T12:24:07","slug":"supply-chain-competitivita","status":"publish","type":"post","link":"https:\/\/www.smeup.com\/magazine\/blog\/supply-chain-competitivita\/","title":{"rendered":"Supply Chain: la catena della competitivit\u00e0"},"content":{"rendered":"<p>Il concetto di logistica in ambito economico si sviluppa per la prima volta dopo la seconda guerra mondiale, quando nasce l\u2019esigenza di gestire meglio il magazzino e la distribuzione del prodotto.<br \/>\nIl termine Supply Chain, letteralmente \u201ccatena della fornitura\u201d, viene coniato negli anni Ottanta quando, a seguito della rapida crescita del mercato dovuta al boom economico, aumenta vertiginosamente la quantit\u00e0 e variet\u00e0 di prodotti richiesti e la capacit\u00e0 di accorciare i tempi di consegna richiesti diviene un elemento cruciale per mantenersi competitivi rispetto alle altre aziende.<\/p>\n<p>La Supply Chain amplia cos\u00ec l\u2019originario concetto di logistica legata alla sola distribuzione, e diviene un elemento che governa tutte le fasi del processo produttivo, sia interne sia esterne, collegando in un unico insieme la catena dei fornitori e dei distributori.<\/p>\n<p>Governa tutte le attivit\u00e0 intermedie a partire dalla fornitura delle materie prime fino alla consegna del bene finito o del servizio al cliente, cercando di assicurare la disponibilit\u00e0 di materiali, prodotti e servizi necessari in ogni fase, nel tempo, nello spazio e nel volume richiesti.<\/p>\n<p>La catena della Supply Chain si suddivide pertanto in due fasi fondamentali tra loro successive:<\/p>\n<ul>\n<li><strong><u>Logistica della Produzione<\/u><\/strong> (in entrata): si occupa dell\u2019acquisizione di materie prime e componenti dai fornitori, dello stoccaggio all\u2019interno del magazzino, della loro movimentazione legata ai vari processi produttivi realizzati sia internamente che da imprese esterne fornitrici di servizi.<\/li>\n<li><strong><u>Logistica della Distribuzione<\/u><\/strong> (in uscita): si occupa della gestione delle scorte dei prodotti finiti e della movimentazione fino ai punti di vendita (Retail) o al cliente finale.<\/li>\n<\/ul>\n<p>L\u2019obiettivo ultimo della Supply Chain \u00e8 aumentare e migliorare il vantaggio competitivo aziendale massimizzando, grazie alla gestione e all\u2019organizzazione di tutta la filiera produttiva, l\u2019efficienza dei seguenti servizi finali:<\/p>\n<ul>\n<li><u>Disponibilit\u00e0 del prodotto<\/u> minimizzando l\u2019esaurimento delle scorte di magazzino in un determinato periodo;<\/li>\n<li><u>Consegne affidabili e regolari<\/u> nel tempo;<\/li>\n<li><u>Consegne flessibili<\/u> grazie alla capacit\u00e0 di accogliere richieste di personalizzazione;<\/li>\n<li><u>Consegne tempestive<\/u> minimizzando il tempo che intercorre tra la ricezione dell\u2019ordine e la consegna.<\/li>\n<\/ul>\n<p>Approfondisci il modello di analisi della Supply Chain, <a href=\"https:\/\/www.smeup.com\/soluzioni\/business-intelligence\/supply-chain\/\">clicca qui<\/a>.<\/p>\n<p><strong>Sara Pea<br \/>\n<\/strong><em>Specialista Business Intelligence &#8211; smeup<br \/>\n<\/em><a href=\"https:\/\/it.linkedin.com\/in\/sara-pea-b9b89997\" target=\"_blank\" rel=\"noopener\">My LinkedIn Profile<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il concetto di logistica in ambito economico si sviluppa per la prima volta dopo la seconda guerra mondiale, quando nasce l\u2019esigenza di gestire meglio il magazzino e la distribuzione del prodotto.<\/p>\n","protected":false},"author":1,"featured_media":53848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7151],"tags":[4560,4561,3760,3773,3834,4564],"class_list":["post-49758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistica","tag-analisi-magazzino","tag-analisi-vendite","tag-business-intelligence","tag-qlik","tag-qlik-sense","tag-supply-chain"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il concetto di Supply Chain: la catena della competitivit\u00e0<\/title>\n<meta name=\"description\" content=\"L\u2019obiettivo ultimo della Supply Chain \u00e8 aumentare e migliorare il vantaggio competitivo aziendale massimizzando l\u2019efficienza dei servizi finali.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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