{"id":49772,"date":"2019-02-14T07:30:32","date_gmt":"2019-02-14T06:30:32","guid":{"rendered":"http:\/\/smeupnew.it\/magazine\/blog\/qlik-sense-crm-e-bi\/"},"modified":"2021-04-07T11:35:03","modified_gmt":"2021-04-07T09:35:03","slug":"qlik-sense-crm-e-bi","status":"publish","type":"post","link":"https:\/\/www.smeup.com\/magazine\/blog\/qlik-sense-crm-e-bi\/","title":{"rendered":"CRM e BI: perch\u00e8 integrare Qlik Sense?"},"content":{"rendered":"

Il CRM<\/strong> (Customer Relation Management) \u00e8 la base su cui fondare ogni attivit\u00e0 di marketing e commerciale per qualsiasi azienda e startup, perch\u00e9 consente di individuare il target<\/strong> attuale della clientela e di capire meglio quali potrebbero essere i clienti futuri. Grazie ad un sistema di CRM e Business Intelligence possiamo memorizzare in modo sistematico informazioni di vario tipo sul cliente<\/strong>, come telefono e indirizzo mail, e sulla provenienza del contatto, come fiere, eventi, annunci on line o newsletter organizzati dal marketing, piuttosto che negozi fisici, e-commerce, siti web, call- center o passaparola etc.<\/p>\n

Un sistema di CRM quindi fornisce una visione a tutto tondo delle relazioni<\/strong> intessute con i clienti attuali e potenziali, in quanto in esso vengono mappate sia informazioni riguardo il soggetto con cui \u00e8 avvenuto il contatto (proprietario, agente, controller aziendale, amministratore delegato etc.), sia l\u2019elenco di tutte le attivit\u00e0 implementate (telefonate, call, incontri), e rende possibile la condivisione<\/strong> di tutte queste interazioni con l\u2019intera rete commerciale. I sistemi di Business Intelligence aumentano la produttivit\u00e0 aziendale<\/strong>, perch\u00e9 avere un\u2019immagine chiara del tipo di relazione intrecciata con il cliente, sapere la gamma di prodotto che gli interessa e quali canali di contatto ha prediletto, aiuta il venditore a trovare il modo pi\u00f9 adatto con cui rapportarsi, gli argomenti pi\u00f9 convincenti specifici per quel cliente e a chiudere pi\u00f9 velocemente l\u2019offerta.<\/p>\n<\/div><\/div><\/div>

\"smeup<\/a><\/span><\/div><\/div><\/div>

Il CRM di smeup si pone proprio in quest\u2019ottica, in quanto esso registra tutta la storia di un cliente<\/strong>, ovvero dai primi contatti che fanno nascere le lead, le quali a loro volta possono trasformarsi in opportunit\u00e0, fino alle offerte ed agli ordini effettivi di vendita che le lead originarie hanno prodotto. Il sistema \u00e8 inoltre completamente integrato<\/strong> nell\u2019ERP di smeup e ci\u00f2 permette la confluenza in un unico contenitore sia di tutte le informazioni riguardanti la gestione della clientela, sia delle informazioni relative a tutti i processi di business aziendali quali vendite, acquisti, contabilit\u00e0.<\/p>\n<\/div><\/div><\/div>

CRM e BI<\/h2>\n

La consultazione quindi, oltre ad essere pi\u00f9 semplice e agevole rispetto ad un software separato dedicato esclusivamente al CRM, quando \u00e8 integrata con la Business Intelligence \u00e8 anche pi\u00f9 efficace<\/strong> perch\u00e9 mette a disposizione tutti i collegamenti tra attivit\u00e0 verso i clienti, campagne di marketing effettuate e ritorno in termini di vendite e giacenze di magazzino.<\/p>\n<\/div><\/div><\/div>

\"smeup<\/a><\/span><\/div><\/div><\/div>

CRM e BI in Sme.UP ERP<\/h2>\n<\/div><\/div><\/div>

smeup \u00e8 rivenditore Qlik Sense e, grazie all\u2019applicazione di Qlik Sense<\/strong> per il CRM integrata a smeup, contribuisce a rendere ancora pi\u00f9 efficiente l\u2019utilizzo, grazie a report, grafici ed indicatori specifici che consentono di consultare agevolmente le informazioni disponibili riguardo a referenti, attivit\u00e0, lead, opportunit\u00e0 e campagne di marketing. Questa accurata classificazione delle lead consente al reparto vendite di dare priorit\u00e0 a specifiche opportunit\u00e0 per chiudere le offerte pi\u00f9 rapidamente, mentre il marketing pu\u00f2 individuare i prodotti che necessitano di maggior supporto, per poi generare lead di sempre maggior qualit\u00e0.<\/p>\n<\/div><\/div><\/div>

\"smeup<\/a><\/span><\/div>
\"smeup<\/a><\/span><\/div><\/div><\/div>

L\u2019integrazione con il CRM di smeup avviene grazie a delle funzioni speciali<\/strong>, le FUN, native di smeup, che dalle dashboard di Qlik, cliccando sul tab predisposto, permettono di accedere direttamente all\u2019ambiente di data entry del CRM per effettuare modifiche o inserire informazioni relative a nuove attivit\u00e0, e poi vedere subito le modifiche implementate in Qlik.<\/p>\n

L\u2019integrazione inoltre \u00e8 gi\u00e0 predisposta a standard nel modulo del CRM di smeup in modo che acquistandolo, sia possibile installare l\u2019applicazione di Qlik, senza necessit\u00e0 di effettuare installazioni aggiuntive<\/strong> personalizzate di smeup.<\/p>\n<\/div>

\"smeup<\/a><\/span><\/div>

Sara Pea
\n<\/strong>Specialista Business Intelligence – smeup
\n<\/em>My LinkedIn Profile<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Il CRM e la BI sono la base su cui fondare ogni attivit\u00e0 di marketing e commerciale per qualsiasi azienda poich\u00e8 consente di individuare e analizzare il target della clientela e di avere una visione a tutto tondo delle relazioni intessute con clienti attuali e potenziali.<\/p>\n","protected":false},"author":1,"featured_media":53314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7136],"tags":[3760,4592,4158,4593,3900,4597,4599],"class_list":["post-49772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qlik","tag-business-intelligence","tag-condivisione","tag-crm","tag-crm-e-bi","tag-integrazione","tag-produttivita-aziendale","tag-target"],"acf":[],"yoast_head":"\nCRM e BI: Qlik Sense per l'analisi dati del tuo CRM<\/title>\n<meta name=\"description\" content=\"CRM e BI: la base su cui fondare ogni attivit\u00e0 di marketing e 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