{"id":49822,"date":"2018-06-18T06:00:10","date_gmt":"2018-06-18T04:00:10","guid":{"rendered":"http:\/\/smeupnew.it\/magazine\/blog\/retail-omnichannel\/"},"modified":"2021-06-16T12:13:49","modified_gmt":"2021-06-16T10:13:49","slug":"retail-omnichannel","status":"publish","type":"post","link":"https:\/\/www.smeup.com\/magazine\/blog\/retail-omnichannel\/","title":{"rendered":"Il Retail verso esperienze di acquisto unificate con l\u2019omnichannel"},"content":{"rendered":"<p>L\u2019evoluzione del digitale sta trasformando l\u2019approccio dei consumatori al mondo degli acquisti. Infatti, con l\u2019evoluzione del web e dell\u2019e-commerce, ma anche dei dispositivi mobile, esistono ormai <strong>molteplici modalit\u00e0 di acquisto<\/strong> tra cui gli utenti possono scegliere. L\u2019<strong>omnichannel<\/strong> \u00e8 la risposta alla necessit\u00e0 di offrire diverse possibilit\u00e0 il pi\u00f9 possibile coerenti tra loro per proporre ai clienti la stessa shopping experience a prescindere dalle modalit\u00e0 scelte per effettuare l\u2019acquisto.<\/p>\n<p>Il costante utilizzo dei servizi online e dei dispositivi mobile impone la<strong> digitalizzazione degli store fisici<\/strong>, che dovranno quindi essere <strong>costantemente connessi<\/strong>. Alla base di questo fenomeno c&#8217;\u00e8 l\u2019evoluzione del comportamento di acquisto dei consumatori, basato sulla nuova figura del cliente che segue la tecnologia in continua evoluzione e ha aspettative sempre pi\u00f9 alte anche per quanto riguarda gli acquisti e l\u2019offerta dei brand. La diffusione dell&#8217;e-commerce ha imposto ai brand di rivedere il modo di proporre prodotti e connettersi con il proprio target.<\/p>\n<p>Le aziende che in termini di comunicazione utilizzano <strong>diverse piattaforme<\/strong> online e offline sono le pi\u00f9 apprezzate, perch\u00e9 sono percepite come attente con i clienti e al passo con i tempi. Il commercio digitale \u00e8 maturato e gli acquirenti sono arrivati a capire come acquistare strategicamente attraverso l\u2019omnichannel, selezionando prodotti e rivenditori in autonomia. Una <strong>gestione unificata e coerente<\/strong> dei differenti canali giova sia all\u2019esperienza del cliente, che pu\u00f2 godere degli stessi benefici in qualunque modo scelga di rapportarsi con l&#8217;azienda per effettuare acquisti, sia al brand che fornisce un\u2019immagine coerente dell\u2019esperienza di acquisto offerta.<\/p>\n<p>In quest\u2019ottica, per poter offrire un\u2019esperienza realmente omnichannel ai clienti ma soprattutto per gestire in maniera ottimale i punti vendita e tutti i diversi canali, \u00e8 essenziale disporre di un <strong>software evoluto<\/strong> che permetta di <strong>gestire in modo uniforme<\/strong> tutte le modalit\u00e0 di vendita. In questo modo, \u00e8 possibile garantire <strong>continuit\u00e0 tra tutti gli strumenti<\/strong> di acquisto e tutti gli altri tool correlati. Attraverso un software che comprende tutti i diversi canali del brand, diventa molto pi\u00f9 semplice disporre di una visione integrata, completa e costantemente aggiornata delle vendite e delle promozioni, delle preferenze dei consumatori.<\/p>\n<p>Per scoprire la soluzione del Gruppo Sme.UP dedicata al Retail, <a href=\"https:\/\/www.smeup.com\/soluzioni\/retail-negoziando\/\">clicca qui<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con l\u2019evoluzione del web e dell\u2019e-commerce,si sta trasformando anche l\u2019approccio dei consumatori al mondo degli acquisti. L\u2019omnichannel \u00e8 la risposta alla necessit\u00e0 di offrire diverse possibilit\u00e0 il pi\u00f9 possibile coerenti tra loro a prescindere dalle modalit\u00e0 scelte per effettuare l\u2019acquisto.<\/p>\n","protected":false},"author":1,"featured_media":49823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7155],"tags":[3923,4715,4716,4717,3768,4202,4015,4718],"class_list":["post-49822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-esperienza-vendita-retail","tag-gestione-vendite","tag-omnicanalita","tag-omnichannel","tag-retail","tag-shopping-experience","tag-shopping-online","tag-software-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il Retail verso esperienze di acquisto unificate con l\u2019omnichannel<\/title>\n<meta name=\"description\" content=\"Con l\u2019evoluzione del web e dell\u2019e-commerce,si sta trasformando anche l\u2019approccio dei consumatori al mondo degli acquisti. 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