{"id":49896,"date":"2018-10-25T06:00:06","date_gmt":"2018-10-25T04:00:06","guid":{"rendered":"http:\/\/smeupnew.it\/magazine\/blog\/funzionalita-del-crm\/"},"modified":"2021-03-30T11:12:46","modified_gmt":"2021-03-30T09:12:46","slug":"funzionalita-del-crm","status":"publish","type":"post","link":"https:\/\/www.smeup.com\/magazine\/blog\/funzionalita-del-crm\/","title":{"rendered":"Operativo, collaborativo, analitico: tutte le funzionalit\u00e0 del CRM"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling gradient-container-1\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-top:0px;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>Adottare l\u2019utilizzo di un software di <strong>Customer Relationship Management<\/strong> \u00e8 una scelta che ad oggi pu\u00f2 rivelarsi fondamentale per un\u2019azienda. Le funzionalit\u00e0 del CRM infatti, hanno ormai un ruolo chiave per il raggiungimento di <strong>obiettivi<\/strong> come la <strong>fidelizzazione<\/strong> dei clienti, lo sviluppo di <strong>campagne<\/strong> di marketing focalizzate e l\u2019aumento delle <strong>vendite<\/strong>. Questi obiettivi sono concretamente raggiungibili tramite un\u2019attenta analisi del comportamento dei propri clienti e dei prospect: informazioni che possono essere facilmente ed efficientemente gestite proprio grazie ad un software CRM.<\/p>\n<p>Sme.UP CRM fornisce all\u2019interno del Software i moduli <strong>Vendite<\/strong> e <strong>Marketing<\/strong> dove ogni record (o oggetto applicativo valorizzato) pu\u00f2 essere collegato ad altri record, per gestire e tracciare efficacemente tutte le attivit\u00e0 di marketing e di relazione con il cliente.<\/p>\n<h2>Vendite &#8211; CRM Operativo<\/h2>\n<p>Il CRM operativo \u00e8 utile per organizzare e standardizzare i <strong>processi<\/strong> e l\u2019utilizzo degli <strong>strumenti<\/strong> che vengono utilizzati per implementare le attivit\u00e0 di contatto. Sme.UP CRM fornisce funzionalit\u00e0 (o moduli) come leads, account, referenti, opportunit\u00e0, ecc. Queste funzioni permettono di focalizzarsi sul &#8220;ciclo di vita&#8221; del cliente (generazione lead &#8211; acquisizione &#8211; conversione); il focus di queste funzionalit\u00e0 \u00e8 di supportare l\u2019area vendite nelle tipiche attivit\u00e0 di CRM Operativo.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;--awb-margin-top:0px;--awb-margin-bottom:0px;width:48%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><h2>Marketing &#8211; CRM Collaborativo<\/h2>\n<p>Il CRM collaborativo utilizza i mezzi di comunicazione maggiormente utilizzati (tra cui mail, eventi, contact forms, ecc.) per allineare i processi orientati al cliente e permette inoltre di<strong> coordinare<\/strong> queste informazioni tra le diverse funzioni dell\u2019azienda.<br \/>\nSme.UP CRM fornisce funzionalit\u00e0 come gestione campagne, email, web forms (per generare leads e contatti) che sono utili per interagire con attivit\u00e0 di marketing e di vendita.<br \/>\nCon lo strumento di gestione delle campagne si creano e gestiscono piani marketing integrati; il modulo opportunit\u00e0 permette di controllare e <strong>misurare l&#8217;efficacia<\/strong> delle campagne stesse.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-top:0px;--awb-margin-bottom:0px;width:48%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1016\" height=\"1105\" alt=\"smeup CRM funzionalit\u00e0\" title=\"smeup CRM funzionalit\u00e0\" src=\"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/1.-CRM-funzionalita.png\" data-orig-src=\"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/1.-CRM-funzionalita.png\" class=\"lazyload img-responsive wp-image-52365\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271016%27%20height%3D%271105%27%20viewBox%3D%270%200%201016%201105%27%3E%3Crect%20width%3D%271016%27%20height%3D%271105%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/1.-CRM-funzionalita-200x218.png 200w, https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/1.-CRM-funzionalita-400x435.png 400w, https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/1.-CRM-funzionalita-600x653.png 600w, https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/1.-CRM-funzionalita-800x870.png 800w, https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/1.-CRM-funzionalita.png 1016w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-top:0px;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-3\"><h2>Analytics &#8211; CRM Analitico<\/h2>\n<p>Il CRM analitico comprende un\u2019attivit\u00e0 continuativa di analisi delle principali <strong>caratteristiche<\/strong> dei clienti, ma soprattutto delle <strong>relazioni<\/strong> tra l\u2019azienda e i clienti. Il CRM analitico implica quindi un\u2019attivit\u00e0 di raccolta e di analisi dei dati, che permette di analizzare, comprendere ed organizzare le attivit\u00e0 svolte e da svolgere, consentendo di prendere le decisioni migliori alla luce dei dati a disposizione.<br \/>\nTutti i moduli di Sme.UP CRM includono <strong>funzionalit\u00e0 di reportistica<\/strong> e strutturazione delle informazioni per ottenere facilmente analisi di Business Intelligence anche durante le fasi di data entry.<br \/>\nIn aggiunta, sono alcune funzionalit\u00e0 specifiche di analisi incluse in Sme.UP CRM:<\/p>\n<ul>\n<li>Statistiche e cruscotti<\/li>\n<li>Previsioni di vendita<\/li>\n<li>ROI Campagne<\/li>\n<li>Analisi soddisfazione clienti<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;uso di un Software CRM ha ormai un ruolo chiave per un\u2019azienda che intende raggiungere obiettivi come la fidelizzazione dei clienti, lo sviluppo di campagne di marketing focalizzate e l\u2019aumento delle vendite. Le funzionalit\u00e0 del CRM sono molteplici: ecco quali.<\/p>\n","protected":false},"author":1,"featured_media":52253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7148],"tags":[3840,4892,4893,4894,4789,4502],"class_list":["post-49896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","tag-collaborazione","tag-crescita","tag-obiettivi-aziendali","tag-relazioni-con-i-clienti","tag-report","tag-software-crm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tutte le funzionalit\u00e0 del CRM: Operativo, collaborativo, analitico<\/title>\n<meta name=\"description\" content=\"Le funzionalit\u00e0 del CRM hanno un ruolo chiave nel raggiungimento degli obiettivi aziendali; tramite un\u2019attenta analisi dei clienti e dei prospect.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smeup.com\/magazine\/blog\/funzionalita-del-crm\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tutte le funzionalit\u00e0 del CRM: Operativo, collaborativo, analitico\" \/>\n<meta property=\"og:description\" content=\"Le funzionalit\u00e0 del CRM hanno un ruolo chiave nel raggiungimento degli obiettivi aziendali; tramite un\u2019attenta analisi dei clienti e dei prospect.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smeup.com\/magazine\/blog\/funzionalita-del-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-25T04:00:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-30T09:12:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/funzionalita-del-crm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smeup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"smeup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/funzionalita-del-crm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/funzionalita-del-crm\\\/\"},\"author\":{\"name\":\"smeup\",\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/#\\\/schema\\\/person\\\/194a55d96e7e52223a84ff78468bf5c7\"},\"headline\":\"Operativo, collaborativo, analitico: tutte le funzionalit\u00e0 del CRM\",\"datePublished\":\"2018-10-25T04:00:06+00:00\",\"dateModified\":\"2021-03-30T09:12:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/funzionalita-del-crm\\\/\"},\"wordCount\":1158,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/funzionalita-del-crm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2018\\\/10\\\/funzionalita-del-crm.jpg\",\"keywords\":[\"collaborazione\",\"crescita\",\"Obiettivi aziendali\",\"relazioni con i clienti\",\"Report\",\"software crm\"],\"articleSection\":[\"CRM\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/funzionalita-del-crm\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/funzionalita-del-crm\\\/\",\"url\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/funzionalita-del-crm\\\/\",\"name\":\"Tutte le funzionalit\u00e0 del CRM: Operativo, collaborativo, analitico\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/funzionalita-del-crm\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/funzionalita-del-crm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2018\\\/10\\\/funzionalita-del-crm.jpg\",\"datePublished\":\"2018-10-25T04:00:06+00:00\",\"dateModified\":\"2021-03-30T09:12:46+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/#\\\/schema\\\/person\\\/194a55d96e7e52223a84ff78468bf5c7\"},\"description\":\"Le funzionalit\u00e0 del CRM hanno un ruolo chiave nel raggiungimento degli obiettivi aziendali; tramite un\u2019attenta analisi dei clienti e dei prospect.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/funzionalita-del-crm\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/funzionalita-del-crm\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/funzionalita-del-crm\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2018\\\/10\\\/funzionalita-del-crm.jpg\",\"contentUrl\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2018\\\/10\\\/funzionalita-del-crm.jpg\",\"width\":2048,\"height\":1365,\"caption\":\"smeup funzionalit\u00e0 del crm\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/funzionalita-del-crm\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Operativo, collaborativo, analitico: tutte le funzionalit\u00e0 del CRM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/#website\",\"url\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/\",\"name\":\"Magazine\",\"description\":\"smeup\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/#\\\/schema\\\/person\\\/194a55d96e7e52223a84ff78468bf5c7\",\"name\":\"smeup\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a88cc3ad6c0af01768fe2ac47c88a321699d97ced53c173f66ceaa51400f43ca?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a88cc3ad6c0af01768fe2ac47c88a321699d97ced53c173f66ceaa51400f43ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a88cc3ad6c0af01768fe2ac47c88a321699d97ced53c173f66ceaa51400f43ca?s=96&d=mm&r=g\",\"caption\":\"smeup\"},\"sameAs\":[\"https:\\\/\\\/www.smeup.com\"],\"url\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tutte le funzionalit\u00e0 del CRM: Operativo, collaborativo, analitico","description":"Le funzionalit\u00e0 del CRM hanno un ruolo chiave nel raggiungimento degli obiettivi aziendali; tramite un\u2019attenta analisi dei clienti e dei prospect.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smeup.com\/magazine\/blog\/funzionalita-del-crm\/","og_locale":"it_IT","og_type":"article","og_title":"Tutte le funzionalit\u00e0 del CRM: Operativo, collaborativo, analitico","og_description":"Le funzionalit\u00e0 del CRM hanno un ruolo chiave nel raggiungimento degli obiettivi aziendali; tramite un\u2019attenta analisi dei clienti e dei prospect.","og_url":"https:\/\/www.smeup.com\/magazine\/blog\/funzionalita-del-crm\/","og_site_name":"Magazine","article_published_time":"2018-10-25T04:00:06+00:00","article_modified_time":"2021-03-30T09:12:46+00:00","og_image":[{"width":2048,"height":1365,"url":"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/funzionalita-del-crm.jpg","type":"image\/jpeg"}],"author":"smeup","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"smeup","Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.smeup.com\/magazine\/blog\/funzionalita-del-crm\/#article","isPartOf":{"@id":"https:\/\/www.smeup.com\/magazine\/blog\/funzionalita-del-crm\/"},"author":{"name":"smeup","@id":"https:\/\/www.smeup.com\/magazine\/#\/schema\/person\/194a55d96e7e52223a84ff78468bf5c7"},"headline":"Operativo, collaborativo, analitico: tutte le funzionalit\u00e0 del CRM","datePublished":"2018-10-25T04:00:06+00:00","dateModified":"2021-03-30T09:12:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.smeup.com\/magazine\/blog\/funzionalita-del-crm\/"},"wordCount":1158,"commentCount":0,"image":{"@id":"https:\/\/www.smeup.com\/magazine\/blog\/funzionalita-del-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/funzionalita-del-crm.jpg","keywords":["collaborazione","crescita","Obiettivi aziendali","relazioni con i clienti","Report","software crm"],"articleSection":["CRM"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.smeup.com\/magazine\/blog\/funzionalita-del-crm\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.smeup.com\/magazine\/blog\/funzionalita-del-crm\/","url":"https:\/\/www.smeup.com\/magazine\/blog\/funzionalita-del-crm\/","name":"Tutte le funzionalit\u00e0 del CRM: Operativo, collaborativo, analitico","isPartOf":{"@id":"https:\/\/www.smeup.com\/magazine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smeup.com\/magazine\/blog\/funzionalita-del-crm\/#primaryimage"},"image":{"@id":"https:\/\/www.smeup.com\/magazine\/blog\/funzionalita-del-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/funzionalita-del-crm.jpg","datePublished":"2018-10-25T04:00:06+00:00","dateModified":"2021-03-30T09:12:46+00:00","author":{"@id":"https:\/\/www.smeup.com\/magazine\/#\/schema\/person\/194a55d96e7e52223a84ff78468bf5c7"},"description":"Le funzionalit\u00e0 del CRM hanno un ruolo chiave nel raggiungimento degli obiettivi aziendali; tramite un\u2019attenta analisi dei clienti e dei prospect.","breadcrumb":{"@id":"https:\/\/www.smeup.com\/magazine\/blog\/funzionalita-del-crm\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smeup.com\/magazine\/blog\/funzionalita-del-crm\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.smeup.com\/magazine\/blog\/funzionalita-del-crm\/#primaryimage","url":"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/funzionalita-del-crm.jpg","contentUrl":"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/funzionalita-del-crm.jpg","width":2048,"height":1365,"caption":"smeup funzionalit\u00e0 del crm"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smeup.com\/magazine\/blog\/funzionalita-del-crm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smeup.com\/magazine\/"},{"@type":"ListItem","position":2,"name":"Operativo, collaborativo, analitico: tutte le funzionalit\u00e0 del CRM"}]},{"@type":"WebSite","@id":"https:\/\/www.smeup.com\/magazine\/#website","url":"https:\/\/www.smeup.com\/magazine\/","name":"Magazine","description":"smeup","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smeup.com\/magazine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/www.smeup.com\/magazine\/#\/schema\/person\/194a55d96e7e52223a84ff78468bf5c7","name":"smeup","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/a88cc3ad6c0af01768fe2ac47c88a321699d97ced53c173f66ceaa51400f43ca?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a88cc3ad6c0af01768fe2ac47c88a321699d97ced53c173f66ceaa51400f43ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a88cc3ad6c0af01768fe2ac47c88a321699d97ced53c173f66ceaa51400f43ca?s=96&d=mm&r=g","caption":"smeup"},"sameAs":["https:\/\/www.smeup.com"],"url":"https:\/\/www.smeup.com\/magazine\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/posts\/49896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/comments?post=49896"}],"version-history":[{"count":4,"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/posts\/49896\/revisions"}],"predecessor-version":[{"id":52446,"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/posts\/49896\/revisions\/52446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/media\/52253"}],"wp:attachment":[{"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/media?parent=49896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/categories?post=49896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/tags?post=49896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}