{"id":49980,"date":"2018-10-31T07:00:56","date_gmt":"2018-10-31T06:00:56","guid":{"rendered":"http:\/\/smeupnew.it\/magazine\/blog\/crm-operativo-vendite\/"},"modified":"2021-04-01T17:13:33","modified_gmt":"2021-04-01T15:13:33","slug":"crm-operativo-vendite","status":"publish","type":"post","link":"https:\/\/www.smeup.com\/magazine\/blog\/crm-operativo-vendite\/","title":{"rendered":"CRM operativo: gestire al meglio le vendite per aumentare la competitivit\u00e0"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling gradient-container-1\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Oggi per le aziende, l&#8217;adozione di un software di Customer Relationship Management \u00e8 una scelta che pu\u00f2 essere determinante per la loro competitivit\u00e0. Infatti, obiettivi di importanza vitale per un\u2019azienda come la fidelizzazione dei clienti, lo sviluppo di campagne di marketing mirate e l&#8217;aumento delle vendite, sono ormai difficilmente raggiungibili senza una concreta organizzazione delle attivit\u00e0 chiave per conseguirli. Il CRM \u00e8 quindi il fulcro della pianificazione, dell\u2019organizzazione e della gestione di queste attivit\u00e0.<\/p>\n<p>Il Software CRM di smeup consente di gestire al meglio molte attivit\u00e0, come campagne di marketing, lead, offerte e opportunit\u00e0 commerciali. Il Software CRM smeup \u00e8 integrabile con qualsiasi soluzione gestionale e permette inoltre di interagire sempre e in tempo reale con tutte le informazioni disponibili all\u2019interno delle altre aree applicative quali vendite, contabilit\u00e0, logistica, produzione, etc.<\/p>\n<p>Nelle puntate precedenti, abbiamo visto in generale <a href=\"https:\/\/www.smeup.com\/magazine\/blog\/gestione-relazioni-software-crm\/\" target=\"_blank\" rel=\"noopener\">cos&#8217;\u00e8 un software CRM<\/a>\u00a0e le <a href=\"https:\/\/www.smeup.com\/magazine\/blog\/funzionalita-del-crm\/\" target=\"_blank\" rel=\"noopener\">funzionalit\u00e0 di un CRM<\/a>.<\/p>\n<p>Scopo generale dell\u2019area Vendite \u00e8 perseguire gli obiettivi commerciali aziendali in termini di fatturato, marginalit\u00e0, market-share, soddisfazione e fidelizzazione del cliente. Sme.UP CRM supporta tutte le fasi di Vendita dalla creazione della banca dati dei prospect alle attivit\u00e0 esecutive (acquisizione ed evasione dell\u2019ordine) fino alla fatturazione al cliente, alla verifica dei risultati di vendita e alla valutazione di efficacia dell\u2019azione commerciale. Nello specifico, le funzionalit\u00e0 Vendite di Sme.UP CRM comprendono i moduli:<\/p>\n<ul>\n<li>Account<\/li>\n<li>Referenti<\/li>\n<li>Leads<\/li>\n<li>Opportunit\u00e0<\/li>\n<li>Attivit\u00e0<\/li>\n<\/ul>\n<p>Vediamo nello specifico come funzionano questi moduli.<\/p>\n<h2>Account<\/h2>\n<p>Un account \u00e8 un&#8217;organizzazione (Azienda), una societ\u00e0 o un consumatore finale di cui si desidera tenere traccia, ad esempio un cliente, un partner o un concorrente.<\/p>\n<p>Funzioni base del modulo Account:<\/p>\n<ul>\n<li>Creazione, modifica e cancellazione<\/li>\n<li>Filtri avanzati<\/li>\n<li>Matrice BI (ordinamento, raggruppamento, funzioni di calcolo)<\/li>\n<\/ul>\n<p>Nelle prossime puntate, vedremo gli altri moduli dell&#8217;area vendite. Stay tuned!<\/p>\n<p><strong>Lista e Filtro Account<\/strong><\/p>\n<p>A sinistra selezionare \u201c<strong>Ricerca Veloce<\/strong>\u201d o \u201c<strong>Ricerca Libera<\/strong>\u201d [1], inserire i valori desiderati nei campi filtro [2] ed eseguire la ricerca con il pulsante \u201c<strong>Conferma<\/strong>\u201d [3].<\/p>\n<p>I risultati del filtro vengono elencati nell\u2019area [4].<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"940\" height=\"401\" alt=\"smeup account lista e filtro\" title=\"smeup account lista e filtro\" src=\"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/1.-account-lista-e-filtro.png\" data-orig-src=\"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/1.-account-lista-e-filtro.png\" class=\"lazyload img-responsive wp-image-52843\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27940%27%20height%3D%27401%27%20viewBox%3D%270%200%20940%20401%27%3E%3Crect%20width%3D%27940%27%20height%3D%27401%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/1.-account-lista-e-filtro-200x85.png 200w, https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/1.-account-lista-e-filtro-400x171.png 400w, https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/1.-account-lista-e-filtro-600x256.png 600w, https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/1.-account-lista-e-filtro-800x341.png 800w, https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/1.-account-lista-e-filtro.png 940w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 940px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-2\"><p>Account &#8211; Lista e Filtro<\/p>\n<p><strong>Creazione Account<\/strong><\/p>\n<p>Per creare un nuovo Account:<\/p>\n<ol>\n<li>utilizzare il pulsante (aggiungi) della toolbar e cliccare su \u201c<strong>Account<\/strong>\u201d tra le voci proposte [1].<\/li>\n<li>inserire i valori sia nel tab \u201cAnagrafica\u201d che in \u201cAltre informazioni\u201d<\/li>\n<li>al termine, confermare l\u2019inserimento con il pulsante \u201c<strong>Salva<\/strong>\u201d<\/li>\n<\/ol>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1001\" height=\"561\" alt=\"smeup maschera di selezione oggetto\" title=\"smeup maschera di selezione oggetto\" src=\"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/2.-maschera-di-selezione-oggetto.png\" data-orig-src=\"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/2.-maschera-di-selezione-oggetto.png\" class=\"lazyload img-responsive wp-image-52845\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271001%27%20height%3D%27561%27%20viewBox%3D%270%200%201001%20561%27%3E%3Crect%20width%3D%271001%27%20height%3D%27561%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/2.-maschera-di-selezione-oggetto-200x112.png 200w, https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/2.-maschera-di-selezione-oggetto-400x224.png 400w, https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/2.-maschera-di-selezione-oggetto-600x336.png 600w, https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/2.-maschera-di-selezione-oggetto-800x448.png 800w, https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/2.-maschera-di-selezione-oggetto.png 1001w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1001px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-3\"><p>Inserimento &#8211; Dettaglio della maschera di selezione oggetto da inserire. N.B.: il pulsante \u00a0della toolbar permette di creare qualsiasi tipo di oggetto (individuabile comodamente grazie al filtro)<\/p>\n<p><strong>Dettaglio campi Account<\/strong><\/p>\n<p><em>Anagrafica<\/em><\/p>\n<p>Status e informazioni di base per la profilazione e gestione dell\u2019Account:<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"910\" height=\"640\" alt=\"smeup tabella anagrafica\" title=\"smeup tabella anagrafica\" src=\"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/3.-tabella-anagrafica.png\" data-orig-src=\"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/3.-tabella-anagrafica.png\" class=\"lazyload img-responsive wp-image-52847\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27910%27%20height%3D%27640%27%20viewBox%3D%270%200%20910%20640%27%3E%3Crect%20width%3D%27910%27%20height%3D%27640%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/3.-tabella-anagrafica-200x141.png 200w, https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/3.-tabella-anagrafica-400x281.png 400w, https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/3.-tabella-anagrafica-600x422.png 600w, https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/3.-tabella-anagrafica-800x563.png 800w, https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/3.-tabella-anagrafica.png 910w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 910px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-4\"><p>Account &#8211; Tab Anagrafica, dettaglio campi<\/p>\n<p><em>Altre informazioni\u00a0<\/em><\/p>\n<p>\u00c8 possibile inserire informazioni per la geolocalizzazione dell\u2019Account e delle note generiche o automatiche (nel caso di import).<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"828\" height=\"456\" alt=\"smeup altre informazioni\" title=\"smeup altre informazioni\" src=\"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/4.-altre-informazioni.png\" data-orig-src=\"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/4.-altre-informazioni.png\" class=\"lazyload img-responsive wp-image-52849\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27828%27%20height%3D%27456%27%20viewBox%3D%270%200%20828%20456%27%3E%3Crect%20width%3D%27828%27%20height%3D%27456%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/4.-altre-informazioni-200x110.png 200w, https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/4.-altre-informazioni-400x220.png 400w, https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/4.-altre-informazioni-600x330.png 600w, https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/4.-altre-informazioni-800x441.png 800w, https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/4.-altre-informazioni.png 828w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 828px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-5\"><p>Account &#8211; Tab Altre Informazioni, dettaglio campi<\/p>\n<p><strong>Modifica account\u00a0<\/strong><\/p>\n<p>Per modificare le informazioni di dettaglio di un Account, effettuare un filtro per visualizzare il record desiderato e cliccare su \u201c&gt;\u201d [1] e a seguire sull\u2019icona della matita [2], si aprir\u00e0 il form di modifica dell\u2019account:<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"1635\" height=\"257\" alt=\"smeup modifica account\" title=\"smeup modifica account\" src=\"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/5.-modifica-account.png\" data-orig-src=\"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/5.-modifica-account.png\" class=\"lazyload img-responsive wp-image-52851\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271635%27%20height%3D%27257%27%20viewBox%3D%270%200%201635%20257%27%3E%3Crect%20width%3D%271635%27%20height%3D%27257%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/5.-modifica-account-200x31.png 200w, https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/5.-modifica-account-400x63.png 400w, https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/5.-modifica-account-600x94.png 600w, https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/5.-modifica-account-800x126.png 800w, https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/5.-modifica-account-1200x189.png 1200w, https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2018\/10\/5.-modifica-account.png 1635w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-6\"><p>Account &#8211; Modifica<\/p>\n<p><strong>Copia Account<\/strong><br \/>\nSeguire gli stessi passi per la Modifica Account e, nella scheda di modifica, cliccare sul pulsante &#8220;Copia&#8221; ; verr\u00e0 visualizzata una nuova scheda Account con gli stessi valori di quella di origine. Dopo le opportune variazioni, confermare l\u2019Account copiato con il pulsante \u201cSalva\u201d.<\/p>\n<p><strong>Cancellazione Account<\/strong><br \/>\nSeguire gli stessi passi per la Modifica Account e cliccare sul pulsante \u201cElimina\u201d confermando poi la cancellazione dell\u2019Account.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Il Software CRM operativo di smeup consente di gestire al meglio molte attivit\u00e0, come campagne di marketing, lead, offerte e opportunit\u00e0 commerciali.<\/p>\n","protected":false},"author":1,"featured_media":52840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7148],"tags":[5130,4158,5131,5132,5133,5134,5136,5137,4501,3764],"class_list":["post-49980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","tag-attivita","tag-crm","tag-crm-operativo","tag-gestire-le-vendite","tag-gestire-vendite","tag-lead","tag-opportunita","tag-referenti","tag-sme-up-crm","tag-sme-up-erp"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRM operativo: gestire al meglio le vendite per aumentare la competitivit\u00e0<\/title>\n<meta name=\"description\" content=\"Il CRM operativo di smeup consente di gestire al meglio molte attivit\u00e0, come campagne di marketing, lead, offerte e 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