{"id":50467,"date":"2019-07-21T06:00:26","date_gmt":"2019-07-21T04:00:26","guid":{"rendered":"http:\/\/smeupnew.it\/magazine\/blog\/retail-e-iot-sicurezza\/"},"modified":"2019-07-21T06:00:26","modified_gmt":"2019-07-21T04:00:26","slug":"retail-e-iot-sicurezza","status":"publish","type":"post","link":"https:\/\/www.smeup.com\/magazine\/blog\/retail-e-iot-sicurezza\/","title":{"rendered":"Retail e IoT: una opportunit\u00e0 da cogliere in sicurezza!"},"content":{"rendered":"

L\u2019Internet of Things \u00e8 in continua espansione, in diversi settori tra cui il Retail. Nel 2019, secondo le previsioni Gartner, verranno utilizzati 14,2 miliardi di oggetti connessi<\/strong> che saranno 25 miliardi entro il 2021.<\/p>\n

Questo significa che Retail e IoT dovranno necessariamente entrare in sintonia, soprattutto per quanto riguarda la modalit\u00e0 di coinvolgimento dei clienti e l\u2019operativit\u00e0 interna. Bisogna per\u00f2 stare in guardia, poich\u00e8 ci saranno aree in cui l\u2019integrazione dell\u2019IoT potr\u00e0 portare dei cambiamenti che impatteranno su differenti componenti, dalla customer experience a problemi di sicurezza.<\/p>\n

Retail e IoT: su cose porre l’attenzione?<\/h5>\n

1. Sicurezza IT<\/strong><\/p>\n

Le aziende dovranno porre molta attenzione sui rischi di sicurezza<\/strong> vista la grande quantit\u00e0 di dispositivi sempre connessi per creare un\u2019esperienza IoT fluida ed efficace. E’ necessario quindi studiare delle misure di protezione robuste, come, ad esempio password, gateway efficienti all\u2019interno delle reti IoT, aggiornamenti firmware, ecc. Tutto questo per evitare che venga compromessa la sicurezza di altri device e che protocolli blocchino le reti locali.<\/p>\n

2. Compatibilit\u00e0 Retail e IoT<\/strong><\/p>\n

La connessione tra i numerosi dispositivi presenti in rete implica che si potrebbero dover affrontare problemi causati dai differenti sistemi operativi che supportano i dispositivi<\/strong>. I retailer devono assicurarsi che le loro\u00a0reti consentano una connessione trasparente ai dispositivi<\/strong>, e considerare che i clienti che avranno accesso ai punti vendita utilizzeranno differenti software.<\/p>\n

3. Archiviazione dei dati e ottimizzazione delle performance<\/strong><\/p>\n

Una grande quantit\u00e0 di dati verr\u00e0 prodotta dai dispositivi incorporati nell\u2019IoT ed essi devono venire sfruttati da un\u2019azienda per conoscere meglio le attivit\u00e0 e gli interessi dei clienti connessi nei punti vendita. Ovviamente per fare tutto ci\u00f2 l’azienda deve essere preparata, deve avere dei dispositivi connessi che ricevano i dati e dei software di Business Intelligence<\/a> che gli consentano di leggerli ed elaborarli.<\/p>\n

4. Gestire la privacy<\/strong><\/p>\n

Il concetto di privacy \u00e8 legato a come le aziende utilizzano legalmente i dati raccolti dal loro pubblico. Raccogliere informazioni dagli utenti significa avere a disposizione un grande valore a livello di ecosistema IoT nelle strategie di marketing e di sviluppo softwar<\/strong>e. Quando vengono raccolti maggiori dati, molto pi\u00f9 specifici, le imprese possono capire a fondo il comportamento sia dei dipendenti che dei clienti potenziali. Su questi vengono definite poi delle campagne mirate.<\/p>\n

Retail e IoT: un’opportunit\u00e0<\/h5>\n

Tenere conto di questi quattro aspetti sar\u00e0 sicuramente di supporto nell’elaborazione di un progetto Retail e IoT consapevole ed efficace.<\/p>\n","protected":false},"excerpt":{"rendered":"

etail e IoT dovranno necessariamente entrare in sintonia, soprattutto per quanto riguarda la modalit\u00e0 di coinvolgimento dei clienti e l\u2019operativit\u00e0 interna. 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