{"id":50515,"date":"2019-08-18T06:00:20","date_gmt":"2019-08-18T04:00:20","guid":{"rendered":"http:\/\/smeupnew.it\/magazine\/blog\/order-in-store\/"},"modified":"2019-08-18T06:00:20","modified_gmt":"2019-08-18T04:00:20","slug":"order-in-store","status":"publish","type":"post","link":"https:\/\/www.smeup.com\/magazine\/blog\/order-in-store\/","title":{"rendered":"Scaffale infinito: cos’\u00e8 e come funziona “Order in Store”"},"content":{"rendered":"

Era il 2015 quando nel mercato Retail cominciava ad affacciarsi il concetto di \u201cscaffale infinito\u201d. Con l\u2019avvento dell\u2019omnichannel per\u00f2 questo tema \u00e8 stato ridefinito, di nome e di fatto. Innanzitutto \u00e8 stato coniato il termine \u201cOrder in Store\u201d, letteralmente \u201cordine effettuato in negozio\u201d.
\nNella sostanza \u00e8 una modalit\u00e0 di acquisto integrata tra lo store fisico e l\u2019online<\/strong>. L’acquisto infatti nasce in negozio, ma viene perfezionato online. In questo modo, qualora il prodotto non fosse fisicamente presente nello store, \u00e8 possibile ordinare online gli articoli o le taglie che non sono disponibili a scaffale, offrendo cos\u00ec alla clientela la possibilit\u00e0 di riceverlo a casa o di ritirarlo in negozio.<\/p>\n

Order in Store: come funziona?<\/h5>\n

Se il prodotto che il cliente desidera non \u00e8 a scaffale basta un\u2019App o un sito e-commerce per avere accesso all\u2019assortimento completo del brand e soddisfare le richieste dei clienti. Grazie alle soluzioni order in store gli addetti alle vendite hanno accesso all\u2019intera offerta del Brand<\/strong>.<\/p>\n

Cliente soddisfatto e vendite incrementate<\/h5>\n

Ecco i vantaggi principali dell’Order in Store:<\/p>\n

    \n
  • Maggiore produttivit\u00e0:<\/strong> sicuramente avere accesso immediatamente ad un magazzino virtuale consente di soddisfare le esigenze dei clienti molto pi\u00f9 velocemente e quindi di aumentare la produttivit\u00e0 generale dello store;<\/li>\n
  • Personale pi\u00f9 motivato<\/strong>: chiudere un maggior numero di vendite rende sicuramente lo staff pi\u00f9 incentivato;<\/li>\n
  • Diminuzione delle mancate vendite:<\/strong> si stima che il fatturato possa aumentare fino al 10%, con un miglioramento della marginalit\u00e0 di negozio per effetto dei minori costi legati allo stoccaggio in magazzino e la possibilit\u00e0 di scegliere location con spazi pi\u00f9 ridotti;<\/li>\n
  • Conoscere meglio la clientela<\/strong>: dare al cliente la possibilit\u00e0 di avere a disposizione l\u2019intero assortimento significa riuscire fotografare esattamente le tendenze dei consumatori rispetto all\u2019intera collezione;<\/li>\n
  • Cross selling:<\/strong> l\u2019acquisto di prodotti complementari sar\u00e0 incentivato.<\/li>\n<\/ul>\n
    Servizio migliore, cliente soddisfatto<\/h5>\n

    Il livello di soddisfazione della clientela aumenta in modo proporzionale rispetto al servizio ricevuto. Riuscire ad entrare in possesso di merce che si pensava di aver perso o di non poter comprare ha per il consumatore sicuramente il sapore di una conquista, di un ostacolo superato.<\/p>\n

    L\u2019esperienza d\u2019acquisto omnicanale senza confini d\u00e0 inoltre valore aggiunto alla vendita<\/strong>, aumenta il percepito positivo del Brand.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Era il 2015 quando nel mercato Retail cominciava ad affacciarsi il concetto di \u201cscaffale infinito\u201d. Con l\u2019avvento dell\u2019omnichannel per\u00f2 questo tema \u00e8 stato ridefinito, di nome e di fatto. Innanzitutto \u00e8 stato coniato il termine \u201cOrder in Store\u201d, letteralmente \u201cordine effettuato in negozio\u201d.<\/p>\n","protected":false},"author":1,"featured_media":50516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[6347,4198,6348,4717,6349,3768],"class_list":["post-50515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-da-smeup","tag-cross-selling","tag-e-commerce","tag-omnicanale","tag-omnichannel","tag-order-in-store","tag-retail"],"acf":[],"yoast_head":"\nScaffale infinito: cos'\u00e8 e come funziona "Order in Store"<\/title>\n<meta name=\"description\" content=\"Era il 2015 quando nel mercato Retail cominciava ad affacciarsi il concetto di \u201cscaffale infinito\u201d. Con l\u2019avvento dell\u2019omnichannel per\u00f2 questo tema \u00e8 stato ridefinito, di nome e di fatto. 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