{"id":50833,"date":"2019-01-26T07:30:25","date_gmt":"2019-01-26T06:30:25","guid":{"rendered":"http:\/\/smeupnew.it\/magazine\/blog\/business-intelligence-definizione\/"},"modified":"2019-01-26T07:30:25","modified_gmt":"2019-01-26T06:30:25","slug":"business-intelligence-definizione","status":"publish","type":"post","link":"https:\/\/www.smeup.com\/magazine\/blog\/business-intelligence-definizione\/","title":{"rendered":"Cos&#8217;\u00e8 la Business Intelligence?"},"content":{"rendered":"<p>Il settore della <strong>Business Intelligence<\/strong> \u00e8 uno spazio in rapida evoluzione che continua a mostrare una <strong>forte crescita su base annua<\/strong>.<\/p>\n<h5>Business Intelligence definizione<\/h5>\n<p>Su Google, Wikipedia definisce la Business Intelligence come: &#8220;Con la locuzione Business Intelligence (BI) ci si pu\u00f2 solitamente riferire a:<\/p>\n<ol>\n<li>un insieme di processi aziendali per raccogliere dati ed analizzare informazioni strategiche;<\/li>\n<li>la tecnologia utilizzata per realizzare questi processi;<\/li>\n<li>le informazioni ottenute come risultato di questi processi.&#8221;<\/li>\n<\/ol>\n<p><strong>I software di business intelligence<\/strong> sono gli strumenti che consentono di creare valore dai big data. Alcuni esempi di tecnologie di business intelligence includono data warehouse, dashboard, report ad hoc, strumenti di rilevazione dei dati e servizi di cloud data.<\/p>\n<p><strong>Gli strumenti di business intelligence<\/strong> sono fondamentali per una misurazione efficace attraverso l&#8217;uso di indicatori e metriche chiave di prestazione a tutti i livelli di un&#8217;organizzazione, in tutti i settori. Gli strumenti di business intelligence consentono alle aziende di visualizzare sia i dati storici che quelli attuali nel contesto, il che consente un migliore processo decisionale e \/ o sviluppo delle previsioni in base agli obiettivi aziendali.<\/p>\n<h6>Come viene utilizzata la Business Intelligence?<\/h6>\n<p>La business intelligence ha un impatto positivo sulle persone di un&#8217;organizzazione, sulle prestazioni, sui progetti e sulle decisioni. La Business Intelligence viene utilizzata per trasformare i dati in informazioni fruibili per la leadership, la gestione, l&#8217;organizzazione e il processo decisionale. Di seguito sono riportati alcuni dei modi in cui le organizzazioni stanno imparando a utilizzare la business intelligence:<\/p>\n<ul>\n<li>Analizzare i comportamenti dei clienti, i modelli di acquisto e le tendenze delle vendite<\/li>\n<li>Misurare, tracciare e prevedere le vendite e le prestazioni finanziarie<\/li>\n<li>Budgeting e pianificazione finanziaria<\/li>\n<li>Monitoraggio delle prestazioni delle campagne di marketing<\/li>\n<li>Ottimizzazione dei processi e delle prestazioni operative<\/li>\n<li>Analisi dei dati web ed e-commerce<\/li>\n<li>Gestione delle relazioni con i clienti<\/li>\n<li>Analisi del rischio<\/li>\n<\/ul>\n<p>I modelli di Business Intelligence sviluppati dal Gruppo Sme.UP permettono di analizzare i dati aziendali, pianificare e simulare (what-if simulation), eseguire il processo legato al budgeting, capire le informazioni racchiuse nei dati esistenti sui vari sistemi informativi e di prendere la miglior decisione di business in quel momento. <a href=\"https:\/\/www.smeup.com\/soluzioni\/business-intelligence\/\" target=\"_blank\" rel=\"noopener noreferrer\">Continua a leggere<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il settore della Business Intelligence \u00e8 uno spazio in rapida evoluzione che continua a mostrare una forte crescita su base annua.<\/p>\n","protected":false},"author":1,"featured_media":50834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[3760],"class_list":["post-50833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-da-smeup","tag-business-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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