{"id":51077,"date":"2020-04-08T09:22:25","date_gmt":"2020-04-08T07:22:25","guid":{"rendered":"http:\/\/smeupnew.it\/magazine\/blog\/retail-intelligence-ripartenza\/"},"modified":"2020-04-08T09:22:25","modified_gmt":"2020-04-08T07:22:25","slug":"retail-intelligence-ripartenza","status":"publish","type":"post","link":"https:\/\/www.smeup.com\/magazine\/blog\/retail-intelligence-ripartenza\/","title":{"rendered":"Usa la Retail Intelligence per ripartire con il piede giusto!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Visto il momento di emergenza che l\u2019Italia e le sue aziende stanno vivendo, Gruppo Sme.UP mette al servizio le sue competenze per aiutare le aziende Retail a ripartire attraverso l\u2019analisi dei propri dati storici di vendita e di consumo. Gruppo Sme.UP ha sviluppato un modello di analisi dati per il Retail che ti fornir\u00e0 gratuitamente*.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">*alle aziende che intendono aderire all\u2019offerta saranno addebitati solamente le licenze Qlik per utenti ed i servizi consulenziali correlati. Non saranno inclusi altri modelli di analisi se richiesti. La fornitura \u00e8 soggetta a valutazione di fattibilit\u00e0.<\/span><\/p>\n<p>Compila il form per avere maggiori informazioni oppure prosegui nella lettura dell&#8217;articolo.[\/vc_column_text][contact-form-7 id=&#8221;39744&#8243;][vc_column_text]<span style=\"font-weight: 400;\">Con l\u2019avvento dei Big Data il mondo del retail tradizionale ha visto prendere piede un nuovo modo di vendere che ha sovvertito tutti i modelli precedenti. Implementare una solida strategia di Business Intelligence nel Retail \u00e8 diventata una vera necessit\u00e0 per chi intende affermarsi sul mercato.<\/span><\/p>\n<h5><span style=\"font-weight: 400;\">Retail Intelligence: le potenzialit\u00e0 della Business Intelligence applicate al Retail<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">I dati accertano che gli acquisti on-line stanno sostituendo quelli tradizionali e la distinzione fra store fisico e virtuale \u00e8 sempre pi\u00f9 labile, soprattutto in una situazione come quella che stiamo vivendo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mediante sistemi di tracciamento degli smartphone (analisi geospaziale e in-store tracking) \u00e8 possibile ricostruire il comportamento dei clienti all&#8217;interno dei negozi; in modo similare si possono recuperare le tracce lasciate dagli utenti sui siti web o sui social network. Questa enorme quantit\u00e0 di dati a disposizione permetter\u00e0 di rivoluzionare le strategie di marketing basate su messaggi microtarghettizzati.\u00a0<\/span><\/p>\n<h5><span style=\"font-weight: 400;\">Come analizzare i dati per ripartire<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Grazie alla Retail Intelligence il Retail ha in possesso un\u2019arma strategica per ripartire appena questo momento delicato sar\u00e0 finito e rilanciarsi con un modello di business nuovo. La Business Intelligence e la conseguente analisi dei dati assumono una posizione trainante in questa ripartenza.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Molte sono le potenzialit\u00e0 che derivano dalla Retail Intelligence:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avere a disposizione dati integrati provenienti da fonti diverse<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avere accesso ad un unico strumento che consente un\u2019analisi dei dati Retail dettagliata e puntuale, fruibile da qualsiasi dispositivo desktop e da mobile<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Scalabilit\u00e0 e sicurezza<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Possibilit\u00e0 di prendere decisioni di business\u00a0<\/span><\/li>\n<\/ul>\n<h5><span style=\"font-weight: 400;\">Cogliere l\u2019attimo<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Cogliere l\u2019attimo significa avere tempismo per intercettare questa enorme disponibilit\u00e0 di dati e ripensare il business del retail in una chiave che consenta all\u2019impresa Retail di ripartire con rinnovata forza al termine di questo periodo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grazie alla Retail Intelligence il Retail ha in possesso un\u2019arma strategica per ripartire appena questo momento delicato sar\u00e0 finito e rilanciarsi con un modello di business nuovo. La Business Intelligence e la conseguente analisi dei dati assumono una posizione trainante in questa ripartenza.<\/p>\n","protected":false},"author":1,"featured_media":51078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[3760,4438,6720],"class_list":["post-51077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-da-smeup","tag-business-intelligence","tag-business-intelligence-retail","tag-retail-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail Intelligence: fatti trovare pronto per la ripartenza!<\/title>\n<meta name=\"description\" content=\"Grazie alla Retail Intelligence il Retail ha in possesso un\u2019arma strategica per ripartire appena questo momento delicato sar\u00e0 finito e rilanciarsi con un modello di business nuovo. 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