{"id":51171,"date":"2020-05-03T06:30:41","date_gmt":"2020-05-03T04:30:41","guid":{"rendered":"http:\/\/smeupnew.it\/magazine\/blog\/digital-marketing-vs-web-marketing-differenze\/"},"modified":"2021-07-29T11:07:37","modified_gmt":"2021-07-29T09:07:37","slug":"digital-marketing-vs-web-marketing-differenze","status":"publish","type":"post","link":"https:\/\/www.smeup.com\/magazine\/blog\/digital-marketing-vs-web-marketing-differenze\/","title":{"rendered":"Digital Marketing vs Web Marketing"},"content":{"rendered":"

Digital Marketing vs Web Marketing, che differenze?<\/h2>\n

Il Digital Marketing<\/strong> o Marketing Digitale, \u00e8 un termine generico che descrive una serie di processi di marketing che utilizzano tutti i canali digitali disponibili per promuovere un prodotto o servizio o costruire un brand. Il digital marketing, rispetto al marketing tradizionale con la pubblicit\u00e0 su carta e giornali, fa campagne su Facebook e Google.<\/p>\n

I canali che compongono il marketing digitale includono: siti Web, piattaforme di social media, posizionamento di banner, email marketing, marketing mobile, SEO, campagne pay per click, SMS e quant’altro con una base digitale.<\/p>\n

Il Web Marketing<\/strong> \u00e8 un sottoinsieme del marketing digitale. \u00c8 infatti il \u200b\u200bcomponente pi\u00f9 importante poich\u00e9 la maggior parte delle attivit\u00e0 di marketing digitale rientra nei confini del marketing su web. Di seguito vedremo come vengono spesi i budget per il marketing digitale e le loro relazioni con il marketing su web.
\nQuindi quali sono i motivi per scegliere un tema o l’altro? come rispondere a digital marketing vs web marketing?<\/p>\n

I principali canali di Web Marketing sono:<\/h2>\n

Sito Web<\/strong>: Per molte campagne un sito Web \u00e8 il punto di partenza e la destinazione, ad esempio si esegue una campagna di marketing digitale per promuovere un sito Web (punto di partenza) allo scopo di ottenere pi\u00f9 visitatori (destinazione).<\/p>\n

Search Engine Marketing (SEM)<\/strong> – Search Engine Marketing \u00e8 la base di Web Marketing ed \u00e8 costituito da due importanti attivit\u00e0: SEO e Pubblicit\u00e0 a pagamento.<\/p>\n

La SEO ha a che fare con le tecniche di ottimizzazione allo scopo di raggiungere classifiche pi\u00f9 elevate nei motori di ricerca.\u00a0La pubblicit\u00e0 a pagamento si basa sull’ottenere visitatori inserendo annunci sui motori di ricerca.<\/p>\n

L’approccio pi\u00f9 popolare \u00e8 il Pay Per Click e lo strumento pi\u00f9 noto \u00e8 Google Ads, che ti consente di fare pubblicit\u00e0 su Google.<\/p>\n

Social media marketing<\/strong> – Il social media marketing \u00e8 un altro componente del marketing su web e sta guadagnando molta attenzione negli ultimi due anni. Milioni di utenti trascorrono gran parte del loro tempo online su Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, TikTok e questo fatto ha reso le piattaforme parte del Digital Marketing.<\/p>\n

Content Marketing<\/strong> – Dal 2011 il Content Marketing \u00e8 diventato il nuovo SEO. Ci\u00f2 significa semplicemente che i buoni contenuti sono tornati alla base del SEO ed \u00e8 attraverso i contenuti che creerai una migliore presenza su Internet e non attraverso tecniche di costruzione di link a basso costo.<\/p>\n

Email marketing<\/strong> – L’email non \u00e8 morta, ma al contrario \u00e8 uno degli strumenti pi\u00f9 importanti in ogni campagna di marketing digitale. Nonostante l’influenza dei social media, l’e-mail \u00e8 ancora il modo pi\u00f9 efficiente per convertire visitatori o lettori in clienti. Conosci la soluzione per l’email marketing smeup? Scoprila qui<\/a><\/p>\n

Marketing mobile <\/strong>–\u00a0sempre pi\u00f9 utenti utilizzano i loro telefoni cellulari per effettuare ricerche sul Web, interagire con i social media o trovare prodotti o servizi da acquistare. In effetti, si stima che il 30% del traffico proveniente da un sito Web provenga da dispositivi mobili.<\/p>\n

Il marketing mobile riguarda la creazione di contenuti o annunci visualizzabili e adatti a un dispositivo mobile. Ad esempio: i siti Web dovrebbero avere versioni ottimizzate per i dispositivi mobili e un annuncio pubblicitario mostrato su un dispositivo mobile potrebbe tenere conto della posizione del dispositivo e mostrare i negozi pi\u00f9 vicini che vendono quel particolare prodotto.<\/p>\n

Pubblicit\u00e0 banner <\/strong>– puoi trovare banner in quasi tutte le propriet\u00e0 web, ad esempio siti Web, siti Web mobili, app mobili, motori di ricerca, newsletter, Facebook, Twitter, YouTube ecc. I marketer digitali cercano di promuovere i loro prodotti o servizi attraverso diversi tipi di banner (statici, testo, immagini animate, video, banner intelligenti) su piattaforme diverse.<\/p>\n

Conclusione<\/h2>\n

Digital Marketing vs Web Marketing? \u00c8 importante capire che Web Marketing \u00e8 un sottoinsieme del Digital Marketing e non qualcosa di diverso.
\nScopri anche le soluzioni Web&Mobile Application smeup<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Il Digital Marketing o Marketing Digitale, \u00e8 un termine generico che descrive una serie di processi di marketing che utilizzano tutti i canali digitali disponibili per promuovere un prodotto o servizio o costruire un brand. Il digital marketing, rispetto al marketing tradizionale con la pubblicit\u00e0 su carta e giornali, fa campagne su Facebook e Google.<\/p>\n","protected":false},"author":1,"featured_media":51172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-51171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-da-smeup"],"acf":[],"yoast_head":"\nDigital Marketing vs Web Marketing: differenze tra le due soluzioni<\/title>\n<meta name=\"description\" content=\"Digital Marketing vs Web Marketing: differenze e strumenti che compongono le due soluzioni digital per scegliere quella pi\u00f9 adatta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smeup.com\/magazine\/blog\/digital-marketing-vs-web-marketing-differenze\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing vs Web Marketing: differenze tra le due soluzioni\" \/>\n<meta property=\"og:description\" content=\"Digital Marketing vs Web Marketing: differenze e strumenti che compongono le due soluzioni digital per scegliere quella pi\u00f9 adatta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smeup.com\/magazine\/blog\/digital-marketing-vs-web-marketing-differenze\/\" \/>\n<meta property=\"og:site_name\" content=\"Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-03T04:30:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-29T09:07:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2021\/03\/digital-marketing-vs-web-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"smeup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"smeup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/digital-marketing-vs-web-marketing-differenze\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/digital-marketing-vs-web-marketing-differenze\\\/\"},\"author\":{\"name\":\"smeup\",\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/#\\\/schema\\\/person\\\/194a55d96e7e52223a84ff78468bf5c7\"},\"headline\":\"Digital Marketing vs Web Marketing\",\"datePublished\":\"2020-05-03T04:30:41+00:00\",\"dateModified\":\"2021-07-29T09:07:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/digital-marketing-vs-web-marketing-differenze\\\/\"},\"wordCount\":637,\"commentCount\":3,\"image\":{\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/digital-marketing-vs-web-marketing-differenze\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2021\\\/03\\\/digital-marketing-vs-web-marketing.png\",\"articleSection\":[\"News da smeup\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/digital-marketing-vs-web-marketing-differenze\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/digital-marketing-vs-web-marketing-differenze\\\/\",\"url\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/digital-marketing-vs-web-marketing-differenze\\\/\",\"name\":\"Digital Marketing vs Web Marketing: differenze tra le due soluzioni\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/digital-marketing-vs-web-marketing-differenze\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/digital-marketing-vs-web-marketing-differenze\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2021\\\/03\\\/digital-marketing-vs-web-marketing.png\",\"datePublished\":\"2020-05-03T04:30:41+00:00\",\"dateModified\":\"2021-07-29T09:07:37+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/#\\\/schema\\\/person\\\/194a55d96e7e52223a84ff78468bf5c7\"},\"description\":\"Digital Marketing vs Web Marketing: differenze e strumenti che compongono le due soluzioni digital per scegliere quella pi\u00f9 adatta.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/digital-marketing-vs-web-marketing-differenze\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/digital-marketing-vs-web-marketing-differenze\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/digital-marketing-vs-web-marketing-differenze\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2021\\\/03\\\/digital-marketing-vs-web-marketing.png\",\"contentUrl\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2021\\\/03\\\/digital-marketing-vs-web-marketing.png\",\"width\":1600,\"height\":1067},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/digital-marketing-vs-web-marketing-differenze\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Marketing vs Web Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/#website\",\"url\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/\",\"name\":\"Magazine\",\"description\":\"smeup\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/#\\\/schema\\\/person\\\/194a55d96e7e52223a84ff78468bf5c7\",\"name\":\"smeup\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a88cc3ad6c0af01768fe2ac47c88a321699d97ced53c173f66ceaa51400f43ca?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a88cc3ad6c0af01768fe2ac47c88a321699d97ced53c173f66ceaa51400f43ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a88cc3ad6c0af01768fe2ac47c88a321699d97ced53c173f66ceaa51400f43ca?s=96&d=mm&r=g\",\"caption\":\"smeup\"},\"sameAs\":[\"https:\\\/\\\/www.smeup.com\"],\"url\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Marketing vs Web Marketing: differenze tra le due soluzioni","description":"Digital Marketing vs Web Marketing: differenze e strumenti che compongono le due soluzioni digital per scegliere quella pi\u00f9 adatta.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smeup.com\/magazine\/blog\/digital-marketing-vs-web-marketing-differenze\/","og_locale":"it_IT","og_type":"article","og_title":"Digital Marketing vs Web Marketing: differenze tra le due soluzioni","og_description":"Digital Marketing vs Web Marketing: differenze e strumenti che compongono le due soluzioni digital per scegliere quella pi\u00f9 adatta.","og_url":"https:\/\/www.smeup.com\/magazine\/blog\/digital-marketing-vs-web-marketing-differenze\/","og_site_name":"Magazine","article_published_time":"2020-05-03T04:30:41+00:00","article_modified_time":"2021-07-29T09:07:37+00:00","og_image":[{"width":1600,"height":1067,"url":"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2021\/03\/digital-marketing-vs-web-marketing.png","type":"image\/png"}],"author":"smeup","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"smeup","Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.smeup.com\/magazine\/blog\/digital-marketing-vs-web-marketing-differenze\/#article","isPartOf":{"@id":"https:\/\/www.smeup.com\/magazine\/blog\/digital-marketing-vs-web-marketing-differenze\/"},"author":{"name":"smeup","@id":"https:\/\/www.smeup.com\/magazine\/#\/schema\/person\/194a55d96e7e52223a84ff78468bf5c7"},"headline":"Digital Marketing vs Web Marketing","datePublished":"2020-05-03T04:30:41+00:00","dateModified":"2021-07-29T09:07:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.smeup.com\/magazine\/blog\/digital-marketing-vs-web-marketing-differenze\/"},"wordCount":637,"commentCount":3,"image":{"@id":"https:\/\/www.smeup.com\/magazine\/blog\/digital-marketing-vs-web-marketing-differenze\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2021\/03\/digital-marketing-vs-web-marketing.png","articleSection":["News da smeup"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.smeup.com\/magazine\/blog\/digital-marketing-vs-web-marketing-differenze\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.smeup.com\/magazine\/blog\/digital-marketing-vs-web-marketing-differenze\/","url":"https:\/\/www.smeup.com\/magazine\/blog\/digital-marketing-vs-web-marketing-differenze\/","name":"Digital Marketing vs Web Marketing: differenze tra le due soluzioni","isPartOf":{"@id":"https:\/\/www.smeup.com\/magazine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smeup.com\/magazine\/blog\/digital-marketing-vs-web-marketing-differenze\/#primaryimage"},"image":{"@id":"https:\/\/www.smeup.com\/magazine\/blog\/digital-marketing-vs-web-marketing-differenze\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2021\/03\/digital-marketing-vs-web-marketing.png","datePublished":"2020-05-03T04:30:41+00:00","dateModified":"2021-07-29T09:07:37+00:00","author":{"@id":"https:\/\/www.smeup.com\/magazine\/#\/schema\/person\/194a55d96e7e52223a84ff78468bf5c7"},"description":"Digital Marketing vs Web Marketing: differenze e strumenti che compongono le due soluzioni digital per scegliere quella pi\u00f9 adatta.","breadcrumb":{"@id":"https:\/\/www.smeup.com\/magazine\/blog\/digital-marketing-vs-web-marketing-differenze\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smeup.com\/magazine\/blog\/digital-marketing-vs-web-marketing-differenze\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.smeup.com\/magazine\/blog\/digital-marketing-vs-web-marketing-differenze\/#primaryimage","url":"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2021\/03\/digital-marketing-vs-web-marketing.png","contentUrl":"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2021\/03\/digital-marketing-vs-web-marketing.png","width":1600,"height":1067},{"@type":"BreadcrumbList","@id":"https:\/\/www.smeup.com\/magazine\/blog\/digital-marketing-vs-web-marketing-differenze\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smeup.com\/magazine\/"},{"@type":"ListItem","position":2,"name":"Digital Marketing vs Web Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.smeup.com\/magazine\/#website","url":"https:\/\/www.smeup.com\/magazine\/","name":"Magazine","description":"smeup","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smeup.com\/magazine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/www.smeup.com\/magazine\/#\/schema\/person\/194a55d96e7e52223a84ff78468bf5c7","name":"smeup","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/a88cc3ad6c0af01768fe2ac47c88a321699d97ced53c173f66ceaa51400f43ca?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a88cc3ad6c0af01768fe2ac47c88a321699d97ced53c173f66ceaa51400f43ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a88cc3ad6c0af01768fe2ac47c88a321699d97ced53c173f66ceaa51400f43ca?s=96&d=mm&r=g","caption":"smeup"},"sameAs":["https:\/\/www.smeup.com"],"url":"https:\/\/www.smeup.com\/magazine\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/posts\/51171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/comments?post=51171"}],"version-history":[{"count":3,"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/posts\/51171\/revisions"}],"predecessor-version":[{"id":55159,"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/posts\/51171\/revisions\/55159"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/media\/51172"}],"wp:attachment":[{"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/media?parent=51171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/categories?post=51171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/tags?post=51171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}