{"id":51179,"date":"2020-05-07T06:30:52","date_gmt":"2020-05-07T04:30:52","guid":{"rendered":"http:\/\/smeupnew.it\/magazine\/blog\/digitale-e-processi-di-marketing-catalogazione-3d\/"},"modified":"2020-05-07T06:30:52","modified_gmt":"2020-05-07T04:30:52","slug":"digitale-e-processi-di-marketing-catalogazione-3d","status":"publish","type":"post","link":"https:\/\/www.smeup.com\/magazine\/blog\/digitale-e-processi-di-marketing-catalogazione-3d\/","title":{"rendered":"Ancora scettico sul digitale?"},"content":{"rendered":"<p>In questo articolo parlo di digitale e processi di marketing. Inizialmente ero scettico sulle famose opportunit\u00e0 offerte del digitale (ormai pi\u00f9 di 15 anni fa) ma ho visto i <strong>numeri<\/strong> e voglio spiegarti nei dettagli di cosa parlo.<\/p>\n<h5>La cosa bella del digitale<\/h5>\n<p>La cosa bella del digitale applicato ai processi di marketing e vendita \u00e8 l\u2019opportunit\u00e0 di <strong>documentare;<\/strong><\/p>\n<ol>\n<li>tracciare ogni azione del cliente o del contatto<\/li>\n<li>archiviare e conservare nel tempo<\/li>\n<li>analizzare<\/li>\n<li>mettere in relazione grandi volumi di dati con caratteristiche differenti<\/li>\n<\/ol>\n<h5>Pochi dati e non sempre corretti nel digitale e processi di marketing<\/h5>\n<p>Quando invece per la prima volta ho scavato nei dati offerti da un sistema di <strong>catalogazione 3D online<\/strong> mi sono accorto che c\u2019erano informazioni che non avrei mai potuto ottenere con il vecchio approccio., nonostante i numeri allora. Avevo intuito che il digitale avrebbe offerto ad aziende pi\u00f9 piccole, ma pi\u00f9 lungimiranti opportunit\u00e0 per realizzare <strong>velocemente e senza concorrenza<\/strong> risultati inimmaginabili prima.<\/p>\n<p>Oggi posso dire che non mi sbagliavo e ho deciso di condividere con te alcuni dei numeri pi\u00f9 significativi per offrirti una fotografia della catalogazione 3D che metta al centro i veri protagonisti: i risultati.<\/p>\n<h5>I numeri della catalogazione 3D nel 2020<\/h5>\n<ul>\n<li>Il 98% dei clienti sono ricorrenti (chi scarica e acquista, nel 98% dei casi ripete l\u2019acquisto in modo continuativo)<\/li>\n<li>124 milioni di download CAD effettuati nell\u2019ultimo anno<\/li>\n<li>4,3 milioni le visite uniche annue che riceve la piattaforma<\/li>\n<li>3,8 milioni sono gli utenti registrati alla piattaforma (ingegneri e progettisti che utilizzano la piattaforma per progettare e ACQUISTARE)<\/li>\n<li>27 milioni sono i progettisti che hanno accesso alla TraceParts Publishing Network<\/li>\n<\/ul>\n<p>*<em> questi numeri riguardano la piattaforma di catalogazione 3D TraceParts, sono dati certificati che abbiamo ottenuto facilmente proprio perch\u00e9 gestiti in modo digitale. Puoi approfondire <a href=\"https:\/\/info.traceparts.com\/it\/programmi-marketing-digitale\/certificazione-ivw\/\" target=\"_blank\" rel=\"noopener noreferrer\">qui<\/a>.<\/em><\/p>\n<p><strong>Due cose importanti prima di concludere:<\/strong><\/p>\n<ol>\n<li>il cambiamento verso soluzioni basate sul digitale non \u00e8 un\u2019opzione, \u00e8 un dato di fatto (come la transazione da Lira a Euro, puoi fare il nostalgico, ma al bar il caff\u00e8 oggi NON lo puoi pagare con 1000 Lire)<\/li>\n<li>questo \u00e8 ancora un momento molto favorevole perch\u00e9 i giochi veri devono ancora iniziare e mentre i tuoi competitor dormono tu puoi <strong>ottenere risultati<\/strong> che richiederanno investimenti ben pi\u00f9 alti tra qualche anno.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Inizialmente ero scettico sulle famose opportunit\u00e0 offerte del digitale (ormai pi\u00f9 di 15 anni fa) ma ho visto i numeri e voglio spiegarti nei dettagli di cosa parlo.<\/p>\n","protected":false},"author":1,"featured_media":51180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[6073,6471,6767],"class_list":["post-51179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-da-smeup","tag-catalogazione-3d","tag-digitale","tag-processi-di-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digitale e processi di marketing: ecco cosa devi sapere<\/title>\n<meta name=\"description\" content=\"Ecco i motivi per cui il digitale e processi di marketing, abbinati alla catalogazione 3D, possono aiutare la tua azienda e i tuoi introiti.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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