{"id":51256,"date":"2020-05-25T06:30:41","date_gmt":"2020-05-25T04:30:41","guid":{"rendered":"http:\/\/smeupnew.it\/magazine\/blog\/marketing-technologist-ruolo-professionale\/"},"modified":"2020-05-25T06:30:41","modified_gmt":"2020-05-25T04:30:41","slug":"marketing-technologist-ruolo-professionale","status":"publish","type":"post","link":"https:\/\/www.smeup.com\/magazine\/blog\/marketing-technologist-ruolo-professionale\/","title":{"rendered":"Il ruolo emergente del Marketing Technologist"},"content":{"rendered":"<h5>Chi \u00e8 e cosa fa il Marketing Technologist, figura di raccordo fra due mondi che per molto tempo sono stati lontani: il marketing e l\u2019IT. La sua capacit\u00e0 di bilanciare entrambe le competenze, unita a spiccate doti comunicative, rendono questo professionista fondamentale per assicurare ai clienti l\u2019esperienza attesa.<\/h5>\n<p>L&#8217;enfasi sull&#8217;uso della tecnologia per raggiungere i clienti &#8211; attraverso siti Web, app mobili, social media e altri mezzi interattivi &#8211; offre alle aziende di ogni dimensione interessanti opportunit\u00e0 di visibilit\u00e0 e crescita. Per tale motivo molte organizzazioni stanno assumendo la figura del Marketing Technologist.<\/p>\n<h6>Le ragioni del ruolo di Marketing Technologist<\/h6>\n<p>Il marketing si \u00e8 profondamente intrecciato con la tecnologia e, per sfruttare appieno i vantaggi di questa Golden Age, deve assumere ufficialmente la propriet\u00e0 delle sue piattaforme e strategie tecnologiche. Il primo passo di tale propriet\u00e0 \u00e8 nominare qualcuno per guidarlo: il Marketing Technologist.<\/p>\n<p>Il Marketing Technologist \u00e8 probabilmente un attore strategico esperto di business che, oltre ad essere un appassionato di tecnologia dell&#8217;informazione, \u00e8 coinvolto nella pianificazione, nello sviluppo del prodotto, nelle vendite e nel marketing. Deve essere dedicato a tutto ci\u00f2 che riguarda la materia &#8211; tra cui software di marketing, dati e analisi, piattaforme sociali e mobili, sviluppo di app, marketing dei contenuti, meccanica web e reti pubblicitarie digitali.<\/p>\n<p>I Marketing Technologist di oggi hanno una voce pi\u00f9 ampia nelle loro organizzazioni. Stanno collaborando pi\u00f9 strettamente con i leader aziendali per stabilire le priorit\u00e0 delle strategie IT e renderle eseguibili in relazione alle principali strategie di marketing. Ancora pi\u00f9 importante devono garantire che la tecnologia venga utilizzata nel modo pi\u00f9 efficace e che offra un vantaggio competitivo sul marketing.<\/p>\n<p><strong>Ma che competenze deve avere questa nuova figura professionale?<\/strong><\/p>\n<ul>\n<li>esperienza nel marketing all&#8217;interno di societ\u00e0 e agenzie dinamiche<\/li>\n<li>progetti di sviluppo web<\/li>\n<li>ottimizzazione dei motori di ricerca<\/li>\n<li>passione per la tecnologia<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Chi \u00e8 e cosa fa il Marketing Technologist, figura di raccordo fra due mondi che per molto tempo sono stati lontani: il marketing e l\u2019IT. La sua capacit\u00e0 di bilanciare entrambe le competenze, unita a spiccate doti comunicative, rendono questo professionista fondamentale per assicurare ai clienti l\u2019esperienza attesa.<\/p>\n","protected":false},"author":1,"featured_media":51257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-51256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-da-smeup"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Technologist: il nuovo ruolo professionale<\/title>\n<meta name=\"description\" content=\"Il Marketing Technologist \u00e8 la figura di raccordo fra due mondi che per molto tempo sono stati lontani: il marketing e l\u2019IT.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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