{"id":51288,"date":"2020-05-30T06:30:26","date_gmt":"2020-05-30T04:30:26","guid":{"rendered":"http:\/\/smeupnew.it\/magazine\/blog\/retail-nella-fase-2-covid-19\/"},"modified":"2020-05-30T06:30:26","modified_gmt":"2020-05-30T04:30:26","slug":"retail-nella-fase-2-covid-19","status":"publish","type":"post","link":"https:\/\/www.smeup.com\/magazine\/blog\/retail-nella-fase-2-covid-19\/","title":{"rendered":"Il Retail nella Fase 2"},"content":{"rendered":"<h6>Ecco una lista di to do che il Retail nella Fase 2 \u00e8 impegnato a seguire<\/h6>\n<ul>\n<li>Dare il bentornato ai dipendenti, a riqualificare o rilasciare nuove assunzioni se necessario e a mantenere l&#8217;attenzione sulla salute nei luoghi di lavoro e nella catena di approvvigionamento.<\/li>\n<li>Dare il bentornato ai clienti.<\/li>\n<li>Riattivare le relazioni con i consumatori e riportare le persone nei negozi attraverso strumenti di marketing e CRM, sfruttando i canali tradizionali. Avvia promozioni incentrate sul recupero. Metti l&#8217;empatia al centro di un piano di comunicazione globale.<\/li>\n<li>Adeguare i programmi, i piani promozionali e l&#8217;inventario alla nuova normalit\u00e0<\/li>\n<li>Riavviare gradualmente i sistemi di acquisto automatici.<\/li>\n<li>Ripristinare il piano 2020 con nuovi obiettivi, budget e piani operativi.<\/li>\n<li>Fusioni, acquisizioni e partnership possono aiutare ad aumentare la resilienza della tua azienda e colmare le lacune nelle capacit\u00e0 esposte dalla crisi.<\/li>\n<li>Attivare un team di risposta alle emergenze per un&#8217;eventuale prossima ondata di Covid-19 o altri fattori esterni, come recessioni, attacchi terroristici e catastrofi naturali.<\/li>\n<\/ul>\n<p>Il Covid-19 ha cambiato il comportamento dei consumatori e accelerato le tendenze esistenti, come il commercio elettronico. Convenienza, velocit\u00e0, affidabilit\u00e0, pulizia, comunit\u00e0, fiducia, empatia, salute: queste sono probabilmente qualit\u00e0 ancora pi\u00f9 preziose e desiderabili oggi.<\/p>\n<p>La ripartenza richiede la trasformazione aziendale e la comprensione del consumatore. L&#8217;accelerazione del commercio elettronico \u00e8 un esempio emblematico. Le aziende devono definire la vision per il commercio elettronico e rimuovere gli ostacoli a tale obiettivo, come gli incentivi allo scontro tra canali fisici e online e il monitoraggio frammentato dei clienti. Comprendere che la vision richieder\u00e0 spesso una revisione dei sistemi IT, tra le altre iniziative. Fondamentalmente, i rivenditori devono garantire che il loro canale online sia strutturalmente redditizio, ci\u00f2 richieder\u00e0 un ripensamento di modelli di entrate, prezzi e costi.<\/p>\n<p>Le decisioni prese dai dirigenti durante questa fase di ripartenza metter\u00e0 alla prova la nuova strategia rivolta al digitale.\u00a0Nell&#8217;ambito della pianificazione strategica, i team esecutivi per ricostruire i punti di forzadovranno modificare gli investimenti programmati o acquistare e vendere unit\u00e0 aziendali.<\/p>\n<p>Nel complesso, \u00e8 probabile che il Retail nella Fase 2 veda il consolidamento delle attivit\u00e0 digitali.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il Covid-19 ha cambiato il comportamento dei consumatori e accelerato le tendenze esistenti, come il commercio elettronico. Convenienza, velocit\u00e0, affidabilit\u00e0, pulizia, comunit\u00e0, fiducia, empatia, salute: queste sono probabilmente qualit\u00e0 ancora pi\u00f9 preziose e desiderabili oggi.<\/p>\n","protected":false},"author":1,"featured_media":51289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[6808,3768],"class_list":["post-51288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-da-smeup","tag-fase-2","tag-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail nella Fase 2: cosa cambia e come adeguarsi<\/title>\n<meta name=\"description\" content=\"Il Retail nella Fase 2 si prepara a ripartire, ponendo attenzione a determinati aspetti che vanno dai dipendenti ai clienti, fino a nuove vision.\" \/>\n<meta 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