{"id":51322,"date":"2020-06-08T06:30:59","date_gmt":"2020-06-08T04:30:59","guid":{"rendered":"http:\/\/smeupnew.it\/magazine\/blog\/kpi-retail-fashion-monitorare\/"},"modified":"2021-07-29T17:39:09","modified_gmt":"2021-07-29T15:39:09","slug":"kpi-retail-fashion-monitorare","status":"publish","type":"post","link":"https:\/\/www.smeup.com\/magazine\/blog\/kpi-retail-fashion-monitorare\/","title":{"rendered":"I KPI del mondo del Retail Fashion"},"content":{"rendered":"<p>L&#8217;uso di Kpi Retail Fashion pu\u00f2 aiutare i rivenditori a monitorare le loro prestazioni e reagire di conseguenza.<\/p>\n<h2>I principali Kpi Retail Fashion<\/h2>\n<h3><strong>Analisi del fatturato<\/strong><\/h3>\n<p>La crescita di anno in anno \u00e8 la metrica pi\u00f9 comune. Tutte le aziende vogliono migliorare e crescere e questa misura pu\u00f2 essere un modo semplice per vedere se sei sulla buona strada, permettendoti di reagire di conseguenza.<\/p>\n<p>La misura pu\u00f2 aiutare a comprendere la base di clienti e prendere decisioni strategiche chiave. In un settore in cui i consumatori utilizzano sempre pi\u00f9 canali per fare acquisti, questa pu\u00f2 essere utilizzata per identificare quali canali di vendita stanno crescendo e dove meglio collocare la direzione strategica dell&#8217;azienda.<\/p>\n<p>L&#8217;utilizzo di KPI Retail Fashion per identificare i punti in cui la tua azienda necessita di investimenti pu\u00f2 contribuire a determinare un aumento del fatturato, sia attraverso lo sviluppo della linea di prodotti, la formazione e l&#8217;incentivazione della forza vendita, sia attraverso lo sviluppo di nuove aree per generare vendite, ad esempio attraverso un&#8217;offerta di e-commerce.<\/p>\n<h3><strong>Margini di profitto calcolati con KPI Retail Fashion<\/strong><\/h3>\n<p>Conoscere i profitti realizzati sulle singole linee di prodotti \u00e8 importante per i rivenditori. Questi dati possono aiutare a determinare prezzi di mark-up ragionevoli per garantire che i rendimenti di questi prodotti siano sostenibili e competitivi sul mercato.<\/p>\n<p>Allo stesso modo, l&#8217;utile netto \u00e8 altrettanto importante in quanto rappresenta ci\u00f2 che l&#8217;azienda ha ricavato dopo aver dedotto tutti i costi.<\/p>\n<h3><strong>Rotazione delle scorte<\/strong><\/h3>\n<p>Misurare la velocit\u00e0 con cui vengono vendute le singole linee di prodotti consente ai rivenditori di ottimizzare i livelli delle scorte, identificare le linee di prodotti chiave e sapere quali prodotti non vendono. Questa misura \u00e8 anche ideale per identificare la stagionalit\u00e0 e la domanda delle singole linee di prodotti.<\/p>\n<h3><strong>KPI Retail Fashion: tassi di conversione<\/strong><\/h3>\n<p>Misurare la velocit\u00e0 con cui il traffico converte in vendite pu\u00f2 aiutare a guidare le iniziative dei rivenditori per aumentare i loro tassi di conversione.<\/p>\n<p>I rivenditori di e-commerce dovrebbero anche prestare particolare attenzione ai tassi di abbandono per i clienti che stanno aggiungendo prodotti ai cestini ma che non portano a termine gli ordini. Ci possono essere molte ragioni per l&#8217;abbandono, tra cui spese di spedizione eccessive, processi di checkout prolungati o imbuti di conversione scadenti. I rivenditori devono analizzare e introdurre continuamente metodi per ridurre queste tariffe e aumentare le dimensioni medie degli ordini.<\/p>\n<h3><strong>Tasso di acquisto<\/strong><\/h3>\n<p>Il monitoraggio della frequenza con cui i clienti effettuano acquisti ripetuti pu\u00f2 essere un indicatore della soddisfazione del cliente, ma \u00e8 importante misurarlo insieme al tasso di restituzione del prodotto per garantire che un tasso di acquisto ripetuto elevato non sia dovuto a un primo ordine insoddisfacente.<\/p>\n<h3><strong>Ordine di dimensioni medie grazie ai KPI Retail Fashion<\/strong><\/h3>\n<p>La misurazione delle dimensioni medie degli ordini tramite canali di e-commerce pu\u00f2 essere effettuata in base al valore o al numero di articoli. La combinazione di queste metriche pu\u00f2 fornire preziose informazioni sul cliente e sul prezzo dei prodotti che generano vendite attraverso il sito Web.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019uso di KPI pu\u00f2 aiutare i rivenditori del retail a monitorare le loro prestazioni e reagire di conseguenza. Riportiamo di seguito le principali:<\/p>\n<p>Analisi del fatturato<br \/>\nLa crescita di anno in anno \u00e8 la metrica pi\u00f9 comune. Tutte le aziende vogliono migliorare e crescere e questa misura pu\u00f2 essere un modo semplice per vedere se sei sulla buona strada, permettendoti di reagire di conseguenza.<\/p>\n","protected":false},"author":1,"featured_media":51323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[4961,3768],"class_list":["post-51322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-da-smeup","tag-kpi","tag-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kpi Retail Fashion: monitorare per crescere con la propria attivit\u00e0<\/title>\n<meta name=\"description\" content=\"L\u2019uso di KPI Retail Fashion pu\u00f2 aiutare i rivenditori a monitorare le loro prestazioni e reagire di conseguenza. 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