{"id":51352,"date":"2020-06-19T06:30:54","date_gmt":"2020-06-19T04:30:54","guid":{"rendered":"http:\/\/smeupnew.it\/magazine\/blog\/editorial-content-marketing-piano\/"},"modified":"2020-06-19T06:30:54","modified_gmt":"2020-06-19T04:30:54","slug":"editorial-content-marketing-piano","status":"publish","type":"post","link":"https:\/\/www.smeup.com\/magazine\/blog\/editorial-content-marketing-piano\/","title":{"rendered":"Hai un piano? Il successo del Content Marketing lo richiede"},"content":{"rendered":"
Cosa c’\u00e8 in un Editorial Content Marketing?<\/h5>\n

Simile alla costruzione della tua strategia di marketing dei contenuti, l’editorial content marketing deve considerare ogni aspetto in modo che funzioni da solo, allineandosi con gli obiettivi strategici. I tuoi piani devono anche consentire flessibilit\u00e0 poich\u00e9 i tuoi contenuti dovranno probabilmente adattarsi alle mutevoli priorit\u00e0 aziendali, alle tendenze tecnologiche emergenti, alle preferenze del pubblico e ad altri cambiamenti nel tempo.<\/p>\n

Fortunatamente, se suddividi il tuo piano in tre aree focali chiave, i compiti dovrebbero focalizzarsi pi\u00f9 chiaramente, rendendo il processo molto pi\u00f9 gestibile. Le tre aree includono:<\/p>\n

    \n
  1. Linee guida e governance: <\/strong>standard di qualit\u00e0 editoriale, pratiche preferite e principi guida che definiscono e distinguono il valore del contenuto del tuo marchio<\/li>\n
  2. Processi e strumenti<\/strong>: attivit\u00e0, flusso di lavoro e tecniche e tecnologie di produttivit\u00e0 per garantire il corretto funzionamento dei motori di contenuti<\/li>\n
  3. Risorse del team<\/strong>: i ruoli che gestiscono ciascuna attivit\u00e0 e dettagli su come mantenere il team concentrato e produttivo<\/li>\n<\/ol>\n
    Linee guida e governance<\/h6>\n

    La governance \u00e8 al centro di ogni programma editoriale. Le decisioni prese – e le linee guida stabilite per attivarle – alla fine definiscono e distinguono l’esperienza del contenuto del tuo marchio unificando i tuoi sforzi in un unico insieme di standard di comunicazione. Determinare questi protocolli all’inizio rende pi\u00f9 semplice prendere decisioni tattiche e mantenere l’allineamento strategico per tutta la durata del programma di contenuti.<\/p>\n

    Processi e strumenti<\/h6>\n

    La pianificazione editoriale comprende anche la definizione delle attivit\u00e0 da completare, il dettaglio di come ogni risorsa viene instradata, la determinazione di come i membri del team collaborano e comunicano in modo efficace e l’identificazione degli strumenti e dei sistemi tecnologici per svolgere il lavoro.<\/p>\n

    Risorse del team<\/h6>\n

    I budget per i contenuti da un milione di dollari sono fantastici ma, senza le giuste risorse umane, anche il programma di contenuti pi\u00f9 costoso non \u00e8 in grado di generare il ROI che ci si potrebbe aspettare. Il processo di pianificazione dei contenuti deve tenere conto di ogni ruolo e delle competenze che i membri del team devono apportare ai loro ruoli e del supporto che consente a tutti di esibirsi al proprio potenziale.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Simile alla costruzione della tua strategia di marketing dei contenuti, la pianificazione del tuo editoriale deve considerare ogni aspetto in modo che funzioni da solo, allineandosi con gli obiettivi strategici. I tuoi piani devono anche consentire flessibilit\u00e0 poich\u00e9 i tuoi contenuti dovranno probabilmente adattarsi alle mutevoli priorit\u00e0 aziendali, alle tendenze tecnologiche emergenti, alle preferenze del pubblico e ad altri cambiamenti nel tempo.<\/p>\n","protected":false},"author":1,"featured_media":51353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[6865],"class_list":["post-51352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-da-smeup","tag-piano-editoriale"],"acf":[],"yoast_head":"\nEditorial Content Marketing: il piano per avere successo<\/title>\n<meta name=\"description\" content=\"L'Editorial Content Marketing deve considerare ogni aspetto e deve essere flessibile in modo che funzioni da solo, allineandosi con gli obiettivi strategici.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smeup.com\/magazine\/blog\/editorial-content-marketing-piano\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Editorial Content Marketing: il piano per avere successo\" \/>\n<meta property=\"og:description\" content=\"L'Editorial Content Marketing deve considerare ogni aspetto e deve essere flessibile in modo che funzioni da solo, allineandosi con gli obiettivi strategici.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smeup.com\/magazine\/blog\/editorial-content-marketing-piano\/\" \/>\n<meta property=\"og:site_name\" content=\"Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-19T04:30:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2021\/03\/editorial-content-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1373\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"smeup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"smeup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/editorial-content-marketing-piano\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/editorial-content-marketing-piano\\\/\"},\"author\":{\"name\":\"smeup\",\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/#\\\/schema\\\/person\\\/194a55d96e7e52223a84ff78468bf5c7\"},\"headline\":\"Hai un piano? 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