{"id":51603,"date":"2020-08-27T06:00:37","date_gmt":"2020-08-27T04:00:37","guid":{"rendered":"http:\/\/smeupnew.it\/magazine\/blog\/successo-degli-influencer-marketing\/"},"modified":"2020-08-27T06:00:37","modified_gmt":"2020-08-27T04:00:37","slug":"successo-degli-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.smeup.com\/magazine\/blog\/successo-degli-influencer-marketing\/","title":{"rendered":"KPI, Tracking e Benchmark per misurare il successo degli Influencer Marketing"},"content":{"rendered":"<h5>Come misuriamo il Successo degli Influencer Marketing?<\/h5>\n<p>Dipende, ma abbiamo delineato una strategia in tre fasi per consentirti di sfruttare al massimo il successo degli Influencer Marketing.<\/p>\n<h6>Decidi e definisci le tue metriche di successo pi\u00f9 preziose<\/h6>\n<p>A seconda dei tuoi obiettivi, le tue metriche di misurazione cambieranno. L&#8217;utilizzo delle metriche giuste per l&#8217;obiettivo desiderato \u00e8 fondamentale per valutare le prestazioni. Ecco una manciata di metriche chiave legate a popolari obiettivi di Influencer marketing che dovresti considerare di valutare quando selezioni la tua strategia.<\/p>\n<ul>\n<li><strong>Generare Awareness<\/strong>: impressions, reach, followers e web traffic<\/li>\n<li><strong>Drive Conversions<\/strong>: ROI; cost per sale e conversion rate<\/li>\n<li><strong>Brand Engagement<\/strong>: engagement rate, mi piace, commenti e condivisioni<\/li>\n<\/ul>\n<h6>Assicurati di disporre della tecnologia giusta per monitorare i tuoi KPI<\/h6>\n<p>Sapere cosa includere nel tuo set-up \u00e8 essenziale per raccogliere i dati giusti. Quando si lavora con gli influencer, si consiglia di utilizzare una piattaforma che permetta di accedere facilmente ai dati sulle impressioni e sul coinvolgimento. Se stai cercando di fare un ulteriore passo avanti ed eseguire una campagna di risposta diretta, assicurati di prendere in considerazione queste strategie per comprendere direttamente l&#8217;impatto del marketing degli Influencer sugli obiettivi aziendali.<\/p>\n<p>Innanzitutto, utilizza sempre i parametri UTM quando utilizzi i collegamenti e reindirizzi gli utenti al sito del tuo brand. L&#8217;aggiunta di parametri univoci ai collegamenti di destinazione desiderati ti aiuter\u00e0 a capire quali dei tuoi sforzi di marketing stanno influenzando la maggior parte del traffico o delle conversioni sul tuo sito. Dopo aver impostato i parametri, utilizza i codici Swipe Up, Links o Promo per aiutarti a monitorare in modo efficace i tuoi investimenti.<\/p>\n<ul>\n<li><strong>Swipe Up<\/strong> (parametri UTM consigliati):\u00a0 tipicamente nativo delle storie IG, Swipe Up indirizza l&#8217;utente fuori dalla piattaforma verso una destinazione specifica. Questa \u00e8 un&#8217;ottima tattica da includere quando si valutano metriche come il traffico verso il sito o i punti di conversione dalle attivazioni della campagna.<\/li>\n<li><strong>Link in Bio<\/strong> (parametri UTM consigliati): un altro modo per superare la limitazione di Instagram sul collegamento nei post dei feed, Link in Bio vive nel profilo di un account Instagram e spinge gli utenti verso la destinazione desiderata.<\/li>\n<li><strong>Codici promozionali<\/strong>: fornire agli Influencer un codice promozionale unico pu\u00f2 aiutarti a comprendere l&#8217;impatto dell&#8217;attivazione del tuo influenzatore.<\/li>\n<\/ul>\n<h6>Testa e impara cosa funziona per te per sviluppare benchmark misurabili<\/h6>\n<p>Una volta monitorati i KPI e implementate le soluzioni di tracciamento tecnologico adeguate, \u00e8 tempo di fare un benchmark. Come tutte le tattiche di marketing, \u00e8 difficile capire quale sia il successo del tuo brand fino a quando non ti prendi il tempo per testare e imparare. In definitiva, misurarti con te stesso \u00e8 il miglior indicatore di successo.<\/p>\n<ol>\n<li>Si inizia provando qualsiasi cosa sulla base di presupposti definiti.<\/li>\n<li>Qualunque sia il risultato, raccogli i dati dalle tue metriche predefinite e usali come benchmark.<\/li>\n<li>Fallo di nuovo, ma cambia solo una cosa e poi confronta i tuoi benchmark iniziali per informare le iniziative future.<\/li>\n<li>Continuare a ripetere il processo e testare ipotesi aggiuntive fino a quando non si trova ci\u00f2 che funziona meglio per te.<\/li>\n<\/ol>\n<p>L&#8217;influencer marketing \u00e8 complesso, ma come con tutte le altre tattiche di marketing online disponibili, sta a te capire se ha senso per il tuo brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Come misuriamo il successo del marketing degli Influencer? Dipende ma abbiamo delineato una strategia in tre fasi per consentirti di sfruttare al massimo l\u2019 influenza del marketing degli Influencer.<\/p>\n","protected":false},"author":1,"featured_media":51604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-51603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-da-smeup"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Successo degli Influencer Marketing: come misurarlo<\/title>\n<meta name=\"description\" content=\"Come misuriamo il successo degli influencer marketing? 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