{"id":51759,"date":"2020-10-03T06:00:48","date_gmt":"2020-10-03T04:00:48","guid":{"rendered":"http:\/\/smeupnew.it\/magazine\/blog\/video-advertising\/"},"modified":"2020-10-03T06:00:48","modified_gmt":"2020-10-03T04:00:48","slug":"video-advertising","status":"publish","type":"post","link":"https:\/\/www.smeup.com\/magazine\/blog\/video-advertising\/","title":{"rendered":"Video Advertising: come evitare sprechi di budget"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Come sappiamo ormai da mesi, la pandemia ha cambiato molti aspetti lavorativi e ci ha obbligato a pensare in modo differente.\u00a0<\/span><span style=\"font-weight: 400;\">Un cambiamento inaspettato riguarda il <\/span><strong>video advertising<\/strong><span style=\"font-weight: 400;\"> infatti, nel periodo del lockdown, abbiamo assistito ad un aumento dell\u2019efficacia degli spot in TV che hanno portato gli inserzionisti a modificare il proprio budget e a ridefinire le proprie priorit\u00e0.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anche se, per chi ha saputo sfruttare questo cambiamento, gli spot televisivi hanno portato ad un <\/span><strong>aumento<\/strong><span style=\"font-weight: 400;\"> di visualizzazioni e popolarit\u00e0, c\u2019\u00e8 da dire che rimane un caso isolato e <\/span><strong>temporaneo<\/strong><span style=\"font-weight: 400;\"> e che a lungo periodo restano le piattaforme digitali le pi\u00f9 idonee al marketing tramite video e per il video advertising <\/span><strong>YouTube<\/strong><span style=\"font-weight: 400;\"> ricopre il ruolo di piattaforma idonea per eccellenza.<\/span><\/p>\n<h5>Come evitare sprechi di budget nel video advertising<\/h5>\n<p><span style=\"font-weight: 400;\">Visto questi cambiamenti e il ritorno graduale alla normalit\u00e0, \u00e8 fondamentale prestare attenzione al proprio budget per <\/span><strong>evitare sprechi<\/strong><span style=\"font-weight: 400;\"> inutili all&#8217;inseguimento del video migliore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prima di vedere alcuni punti saldi da tenere in considerazione per la creazione di un budget (regole che valgono per il digital marketing come per tutti gli altri budget) \u00e8 necessario fissare delle regole base:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Il tuo <\/span><strong>obiettivo<\/strong><span style=\"font-weight: 400;\"> primario in una campagna di video marketing \u00e8 di raggiungere il tuo target con il messaggio giusto e in un momento adeguato;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Il concetto di <\/span><strong>efficienza<\/strong><span style=\"font-weight: 400;\"> deve essere sempre al primo posto; questo \u00e8 il motivo per cui la TV non \u00e8 pi\u00f9 cos\u00ec efficace come una volta, non ho la possibilit\u00e0 di creare annunci personalizzati in base a chi sta guardando la TV in quel momento.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Passiamo ora alle linee guida generali per evitare sprechi nella creazione del budget:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Il primo punto si collega al tuo obiettivo primario: <\/span><strong>conoscere il tuo pubblico<\/strong><span style=\"font-weight: 400;\">, sapere quali sono i loro interessi e perch\u00e9 sono attratti dalla tua azienda;<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Studia<\/strong><span style=\"font-weight: 400;\"> la tua <\/span><strong>concorrenza<\/strong><span style=\"font-weight: 400;\">, se non sei il leader indiscusso o l\u2019unica azienda del settore, studiare le campagne di video advertising della concorrenza pu\u00f2 aiutarti a capire quale piattaforma \u00e8 pi\u00f9 idonea al tuo settore e quale tipo di contenuto \u00e8 pi\u00f9 apprezzato dal pubblico;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comincia a considerare il marketing come un <\/span><strong>investimento<\/strong><span style=\"font-weight: 400;\"> e non come un costo ma soprattutto non assegnare gli \u201cavanzi\u201d degli altri budget. Il marketing \u00e8 una voce vera e propria del budget e va sfruttata;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Infine comprendi i <\/span><strong>trend attuali<\/strong><span style=\"font-weight: 400;\"> e cerca di capire quelli <\/span><strong>futuri<\/strong><span style=\"font-weight: 400;\"> per concentrare le risorse nella direzione giusta.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Per concludere esistono alcuni strumenti in grado di simulare i risultati ottenibili da una campagna di video advertising permettendoti anche di <\/span><strong>confrontare<\/strong><span style=\"font-weight: 400;\"> due alternative per trovare quella pi\u00f9 adatta alle tue necessit\u00e0.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ricorda che ogni azienda \u00e8 unica e ha bisogno di un piano unico e che a volte \u00e8 necessario <\/span><strong>sperimentare<\/strong><span style=\"font-weight: 400;\"> in mercati poco rischiosi per trovare la propria combinazione di piattaforme perfetta.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Come sappiamo ormai da mesi, la pandemia ha cambiato molti aspetti lavorativi e ci ha obbligato a pensare in modo differente.<br \/>\nUn cambiamento inaspettato riguarda il video advertising infatti, nel periodo del lockdown, abbiamo assistito ad un aumento dell\u2019efficacia degli spot in TV che hanno portato gli inserzionisti a modificare il proprio budget e a ridefinire le proprie priorit\u00e0.<\/p>\n","protected":false},"author":1,"featured_media":51760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[7038],"class_list":["post-51759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-da-smeup","tag-video-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video Advertising: come evitare sprechi di budget inutili<\/title>\n<meta name=\"description\" content=\"La pandemia ha cambiato molti aspetti lavorativi e di gestione tra cui il budget destinato al video advertising; 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