{"id":51803,"date":"2020-10-23T06:00:32","date_gmt":"2020-10-23T04:00:32","guid":{"rendered":"http:\/\/smeupnew.it\/magazine\/blog\/bi\/"},"modified":"2021-10-01T16:54:55","modified_gmt":"2021-10-01T14:54:55","slug":"bi","status":"publish","type":"post","link":"https:\/\/www.smeup.com\/magazine\/blog\/bi\/","title":{"rendered":"Business Intelligence, un aiuto alle decisioni strategiche"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Da decenni l\u2019obiettivo della Business Intelligence (BI) \u00e8 quello cercare, raccogliere e analizzare dati per produrre <strong>report<\/strong> necessari al manager aziendale come sostegno alle <strong>decisioni<\/strong> strategiche da prendere per migliorare l\u2019efficienza aziendale e il rapporto con il mercato di riferimento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tutti questi dati, chiamati Big Data, sono difficili da gestire perch\u00e9 sono caratterizzati da una grande <strong>variet\u00e0<\/strong> e proprio per questo \u00e8 necessario l\u2019utilizzo di tecniche e metodi analitici per gestirli nella maniera corretta.<\/span><\/p>\n<h5><em>Business Intelligence: definizione<\/em><\/h5>\n<p><span style=\"font-weight: 400;\">Come gi\u00e0 scritto in precedenza nell\u2019articolo: \u201c<\/span><a href=\"https:\/\/www.smeup.com\/blog\/blog-business-intelligence\/esempi-reportistica-aziendale\/\"><span style=\"font-weight: 400;\">Business Intelligence: cos\u2019\u00e8 e come sfruttarla<\/span><\/a><span style=\"font-weight: 400;\">\u201d la Business Intelligence \u00e8 un <\/span><i><span style=\"font-weight: 400;\">insieme<\/span><\/i><i><span style=\"font-weight: 400;\"> di processi e strumenti con cui l\u2019azienda riesce a raccogliere, trasformare e studiare dati di diversa natura al fine di migliorare le decisioni strategiche che un\u2019azienda deve prendere.<\/span><\/i><\/p>\n<p><i><\/i><span style=\"font-weight: 400;\">Una serie di fasi che vanno dalla <strong>raccolta<\/strong> all\u2019<strong>analisi<\/strong> dei dati per poter fornire un report semplice e chiaro da consultare per prendere importanti decisioni strategiche.<\/span><\/p>\n<h5><em>Business Intelligence tools<\/em><\/h5>\n<p><span style=\"font-weight: 400;\">Gli strumenti di Business Intelligence sono numerosi e ognuno di essi svolge un ruolo rilevante all\u2019interno delle fasi di data discovery e data visualisation.<br \/>\n<\/span><span style=\"font-weight: 400;\">Molti di questi strumenti sono a pagamento ma ne esistono altri completamente gratuiti oppure open source, tra le categorie pi\u00f9 conosciute troviamo:<\/span><\/p>\n<ul>\n<li><em><span style=\"font-weight: 400;\">Fogli di calcolo<\/span><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Un semplice foglio Excel trasforma una serie di dati in <strong>report visivi<\/strong> molto pi\u00f9 semplici da consultare, inoltre \u00e8 possibili importare dati da diverse fonti trasformandoli nel formato pi\u00f9 idoneo all\u2019analisi.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">Data warehousing<\/span><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Processo di acquisizione, trasformazione e distribuzione di informazioni presenti all\u2019interno o all\u2019esterno dell\u2019azienda; si tratta di un immenso <strong>magazzino<\/strong> di dati che vengono lavorati in seguito da altri strumenti di BI.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">Data mining<\/span><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Letteralmente: estrazione di dati; si tratta di un\u2019analisi approfondita eseguita su banche dati con l\u2019obiettivo, ad esempio, di creare <strong>previsioni<\/strong> sul comportamento futuro di un cliente. Non \u00e8 quindi una semplice ricerca \u201cfiltrata\u201d fine a se stessa.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">On Line Analytical Processing<\/span><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Strumento estremamente utili per <strong>analizzare<\/strong> i risultati di vendita, l\u2019andamento dei costi d&#8217;acquisto, il successo di una campagna pubblicitaria, ma anche semplicemente per <strong>organizzare<\/strong> i dati risultanti da un sondaggio.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">Dashboard (cruscotti digitali)<\/span><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pannelli di <strong>controllo<\/strong> che permettono di visualizzare diverse informazioni contemporaneamente, anche di diversa natura, in modo semplice e veloce utilizzando oggetti prettamente grafici.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">Process mining<\/span><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Permette l\u2019analisi dei processi di business e, sfruttando gli algoritmi di data mining, l\u2019individuazione di informazioni e modelli pertinenti al sistema informativo. Grazie a queste informazioni \u00e8 possibili apportare <strong>migliorie<\/strong> al sistema stesso.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Questi erano solo alcuni strumenti di Business Intelligence, tra quelli open source il pi\u00f9 conosciuto \u00e8 <strong>Qlik<\/strong>, un intuitivo strumento di Business Intelligence che, tramite semplici interfacce drag-and-drop, consente di creare visualizzazioni dati interattive e flessibili.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scopri <\/span><strong><a href=\"https:\/\/www.smeup.com\/prodotti\/qlik\/\">Qlik<\/a><\/strong><span style=\"font-weight: 400;\"> e altre soluzioni proposte da smeup!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019obiettivo della Business Intelligence (BI) \u00e8 quello cercare, raccogliere e analizzare dati per produrre report necessari alle decisioni strategiche.<\/p>\n","protected":false},"author":1,"featured_media":51804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7162],"tags":[7062,7063,7064],"class_list":["post-51803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-analytics","tag-business-intelligence-cose","tag-business-intelligence-definizione","tag-business-intelligence-tools"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Intelligence (BI), un aiuto alle decisioni strategiche<\/title>\n<meta name=\"description\" content=\"L\u2019obiettivo della Business Intelligence (BI) \u00e8 quello cercare, raccogliere e analizzare dati per produrre report necessari alle decisioni strategiche.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smeup.com\/magazine\/blog\/bi\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Intelligence (BI), un aiuto alle decisioni strategiche\" \/>\n<meta property=\"og:description\" content=\"L\u2019obiettivo della Business Intelligence (BI) \u00e8 quello cercare, raccogliere e analizzare dati per produrre report necessari alle decisioni strategiche.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smeup.com\/magazine\/blog\/bi\/\" \/>\n<meta property=\"og:site_name\" content=\"Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-23T04:00:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-01T14:54:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2021\/03\/BI-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"smeup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"smeup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/bi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/bi\\\/\"},\"author\":{\"name\":\"smeup\",\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/#\\\/schema\\\/person\\\/194a55d96e7e52223a84ff78468bf5c7\"},\"headline\":\"Business Intelligence, un aiuto alle decisioni strategiche\",\"datePublished\":\"2020-10-23T04:00:32+00:00\",\"dateModified\":\"2021-10-01T14:54:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/bi\\\/\"},\"wordCount\":461,\"commentCount\":1,\"image\":{\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/bi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2021\\\/03\\\/BI-2.png\",\"keywords\":[\"business intelligence cos'\u00e8\",\"business intelligence definizione\",\"business intelligence tools\"],\"articleSection\":[\"Business Analytics\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/bi\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/bi\\\/\",\"url\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/bi\\\/\",\"name\":\"Business Intelligence (BI), un aiuto alle decisioni strategiche\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/bi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/bi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2021\\\/03\\\/BI-2.png\",\"datePublished\":\"2020-10-23T04:00:32+00:00\",\"dateModified\":\"2021-10-01T14:54:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/#\\\/schema\\\/person\\\/194a55d96e7e52223a84ff78468bf5c7\"},\"description\":\"L\u2019obiettivo della Business Intelligence (BI) \u00e8 quello cercare, raccogliere e analizzare dati per produrre report necessari alle decisioni strategiche.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/bi\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/bi\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/bi\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2021\\\/03\\\/BI-2.png\",\"contentUrl\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2021\\\/03\\\/BI-2.png\",\"width\":1600,\"height\":1067,\"caption\":\"smeup BI\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/bi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business Intelligence, un aiuto alle decisioni strategiche\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/#website\",\"url\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/\",\"name\":\"Magazine\",\"description\":\"smeup\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/#\\\/schema\\\/person\\\/194a55d96e7e52223a84ff78468bf5c7\",\"name\":\"smeup\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a88cc3ad6c0af01768fe2ac47c88a321699d97ced53c173f66ceaa51400f43ca?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a88cc3ad6c0af01768fe2ac47c88a321699d97ced53c173f66ceaa51400f43ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a88cc3ad6c0af01768fe2ac47c88a321699d97ced53c173f66ceaa51400f43ca?s=96&d=mm&r=g\",\"caption\":\"smeup\"},\"sameAs\":[\"https:\\\/\\\/www.smeup.com\"],\"url\":\"https:\\\/\\\/www.smeup.com\\\/magazine\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Business Intelligence (BI), un aiuto alle decisioni strategiche","description":"L\u2019obiettivo della Business Intelligence (BI) \u00e8 quello cercare, raccogliere e analizzare dati per produrre report necessari alle decisioni strategiche.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smeup.com\/magazine\/blog\/bi\/","og_locale":"it_IT","og_type":"article","og_title":"Business Intelligence (BI), un aiuto alle decisioni strategiche","og_description":"L\u2019obiettivo della Business Intelligence (BI) \u00e8 quello cercare, raccogliere e analizzare dati per produrre report necessari alle decisioni strategiche.","og_url":"https:\/\/www.smeup.com\/magazine\/blog\/bi\/","og_site_name":"Magazine","article_published_time":"2020-10-23T04:00:32+00:00","article_modified_time":"2021-10-01T14:54:55+00:00","og_image":[{"width":1600,"height":1067,"url":"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2021\/03\/BI-2.png","type":"image\/png"}],"author":"smeup","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"smeup","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.smeup.com\/magazine\/blog\/bi\/#article","isPartOf":{"@id":"https:\/\/www.smeup.com\/magazine\/blog\/bi\/"},"author":{"name":"smeup","@id":"https:\/\/www.smeup.com\/magazine\/#\/schema\/person\/194a55d96e7e52223a84ff78468bf5c7"},"headline":"Business Intelligence, un aiuto alle decisioni strategiche","datePublished":"2020-10-23T04:00:32+00:00","dateModified":"2021-10-01T14:54:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.smeup.com\/magazine\/blog\/bi\/"},"wordCount":461,"commentCount":1,"image":{"@id":"https:\/\/www.smeup.com\/magazine\/blog\/bi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2021\/03\/BI-2.png","keywords":["business intelligence cos'\u00e8","business intelligence definizione","business intelligence tools"],"articleSection":["Business Analytics"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.smeup.com\/magazine\/blog\/bi\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.smeup.com\/magazine\/blog\/bi\/","url":"https:\/\/www.smeup.com\/magazine\/blog\/bi\/","name":"Business Intelligence (BI), un aiuto alle decisioni strategiche","isPartOf":{"@id":"https:\/\/www.smeup.com\/magazine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smeup.com\/magazine\/blog\/bi\/#primaryimage"},"image":{"@id":"https:\/\/www.smeup.com\/magazine\/blog\/bi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2021\/03\/BI-2.png","datePublished":"2020-10-23T04:00:32+00:00","dateModified":"2021-10-01T14:54:55+00:00","author":{"@id":"https:\/\/www.smeup.com\/magazine\/#\/schema\/person\/194a55d96e7e52223a84ff78468bf5c7"},"description":"L\u2019obiettivo della Business Intelligence (BI) \u00e8 quello cercare, raccogliere e analizzare dati per produrre report necessari alle decisioni strategiche.","breadcrumb":{"@id":"https:\/\/www.smeup.com\/magazine\/blog\/bi\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smeup.com\/magazine\/blog\/bi\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.smeup.com\/magazine\/blog\/bi\/#primaryimage","url":"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2021\/03\/BI-2.png","contentUrl":"https:\/\/www.smeup.com\/magazine\/wp-content\/uploads\/sites\/5\/2021\/03\/BI-2.png","width":1600,"height":1067,"caption":"smeup BI"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smeup.com\/magazine\/blog\/bi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smeup.com\/magazine\/"},{"@type":"ListItem","position":2,"name":"Business Intelligence, un aiuto alle decisioni strategiche"}]},{"@type":"WebSite","@id":"https:\/\/www.smeup.com\/magazine\/#website","url":"https:\/\/www.smeup.com\/magazine\/","name":"Magazine","description":"smeup","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smeup.com\/magazine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/www.smeup.com\/magazine\/#\/schema\/person\/194a55d96e7e52223a84ff78468bf5c7","name":"smeup","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/a88cc3ad6c0af01768fe2ac47c88a321699d97ced53c173f66ceaa51400f43ca?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a88cc3ad6c0af01768fe2ac47c88a321699d97ced53c173f66ceaa51400f43ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a88cc3ad6c0af01768fe2ac47c88a321699d97ced53c173f66ceaa51400f43ca?s=96&d=mm&r=g","caption":"smeup"},"sameAs":["https:\/\/www.smeup.com"],"url":"https:\/\/www.smeup.com\/magazine\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/posts\/51803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/comments?post=51803"}],"version-history":[{"count":3,"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/posts\/51803\/revisions"}],"predecessor-version":[{"id":55407,"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/posts\/51803\/revisions\/55407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/media\/51804"}],"wp:attachment":[{"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/media?parent=51803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/categories?post=51803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smeup.com\/magazine\/wp-json\/wp\/v2\/tags?post=51803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}