The attitude of “aggregating” (joining together) turns out to be more respectful to the referents who wish to share the wealth of intelligence and experience gained over time. All this implies having to accept the action that is being performed and suggests active involvement instead of coercion. smeup companies have joined together around a business style in their way of approaching the relationship with Customers, Suppliers, Competitors, Collaborators, as well as with the social context, ranging from institutions to tax issues and respect of the natural environment in a broad sense.
This is referred to by most as “code of ethics”.
This is likely to be the correct designation, but we like to refer to it as an attitude of “respect and listening to everyone”.